Feeding The Mouth That Bites You: Parenting Teens Into Adulthood Podcast Advertising - Audience, Sponsors & Contact

Overview

Feeding The Mouth That Bites You offers expert guidance for parents navigating the challenging yet rewarding journey of raising teenagers into adulthood. Hosted by Cynthia Yanof and Dr. Ken Wilgus, the podcast delves into adolescent psychology, addressing common behavioral patterns like impulsivity and oppositional defiance, while providing practical strategies for fostering accountability and empathy. It emphasizes a long-term parenting perspective, discussing how everyday moments shape children, faith, and family dynamics. The show distinguishes itself by blending Dr. Wilgus's professional insights with relatable, real-life experiences, offering a supportive and encouraging resource for parents seeking to understand, guide, and ultimately launch their teens successfully into the world. Listeners interested in child development, family psychology, and practical parenting advice will find this podcast invaluable.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

15,840

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 15.8K audience size, runs 12% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/20	Week7/27	Week8/10	Week8/17	Week8/24
Sleep Numbersleepnumber.com	Sleep Number			2	1	1	Longer term buy 25%
Bovadabovada.lv	Bovada			3		3	Test in progress 17%
Royal Gorge Bridgeroyalgorgebridge.com	Royal Gorge Bridge	2	1				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Caraway	$1,497	-100.0%	100%	100%	3.0ad units	Test run	+1
Granger photography	$526	0.0%	0%	100%	3.0ad units	Test run	+1
IXL	$507	0.0%	0%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 255: Is Your Teen Being Sneaky—or Just Growing Up?

0:00 / 1:44

Direct Response

E

#1

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