FBI Case File Review Podcast Advertising - Audience, Sponsors & Contact

Overview

Have you ever thought how cool it would be to eavesdrop on the FBI? On FBI Case File Review, a true crime FBI podcast, host Jerri Williams, a retired agent herself, is on a mission to show you who the FBI is and what the FBI does by interviewing her former Bureau colleagues who share personal stories about the Bureau's most intriguing and high-profile cases, as well as many you've never heard of. Listen in on their conversations and experience what it's like to hunt down a serial killer or terrorist, catch a spy during an espionage case, comb through a file cabinet of incriminating documents in a corruption investigation, or sit on a wire and conduct a physical surveillance to gather evidence of drug trafficking or organized crime. Investigate the show at https://jerriwilliams.com/.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

43,661

Est. Podcast Downloads

43,380

Av. Youtube Views

281

Instagram

2k

YouTubers Subscribers

7k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

31%

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The Bottom Line

This show has an estimated 43.7K audience size, runs 31% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Jerri Williams

Jerri Williams is a retired FBI Special Agent who leverages her 26-year career in law enforcement to provide an inside look at the Bureau through her long-running podcast, FBI Case File Review. Relying on her background in white-collar crime investigation and public affairs, she produces the FBI Myths and Misconceptions series, which serves as a factual counterpoint to common pop-culture tropes. Williams recently reached a milestone with her 10th Anniversary Show and Listener Q&A, further establishing her role as a technical consultant for major media projects, including the HBO Max series Duster. Her work involves detailed interviews with former colleagues, such as legendary undercover agent Joe Pistone, to deconstruct high-profile cases ranging from organized crime to international espionage. As an author of crime fiction including Pay to Play and Greedy Givers, Williams bridges the gap between official federal procedures and engaging narrative for industry professionals seeking accurate law enforcement perspectives.

Age: 73 years
Nationality: American
Education: Bachelor of Arts, Chestnut Hill College

Age: 73 years
Nationality: American
Education: Bachelor of Arts, Chestnut Hill College

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Recent Campaigns

	Advertisers	Week4/20	Week6/22	Week7/13	Week7/20	Week8/17
Kiakia.com	Kia		1	1	1	1	Longer term buy 33%
Wayfairwayfair.com	Wayfair		1	1	1	1	Longer term buy 33%
Shopifyshopify.com	Shopify	1	1	1	2		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Jerri Williams' Reader Team	$22,389	-100.0%	100%	100%	29.0ad units	Core Performer	+1
Buy Me a Coffee information technology & services	$13,413	0.0%	100%	100%	21.0ad units	Core Performer	+1
Night and Day Decor	$5,894	-100.0%	0%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

400: Vito Roselli – Missing on South Street, Danielle Imbo and Richard Petrone Jr.

0:00 / 0:51

Direct Response

4

#1

Run on 1x episode

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