Menace2Sports with Zach Smith Podcast Advertising - Audience, Sponsors & Contact

Overview

Menace2Sports with Zach Smith delivers an unfiltered and raw analysis of college football, with a primary focus on Ohio State and the Big Ten conference. Hosted by former Ohio State coach Zach Smith and Kris Drew, the podcast provides candid commentary on breaking news, coaching changes, recruiting dynamics, and high-stakes events like the Heisman Trophy race and playoff implications. It targets passionate college football fans seeking insider perspectives, strong opinions, and deep tactical breakdowns, often engaging with live audience reactions. The show distinguishes itself through its direct, no-holds-barred approach, offering a unique blend of strategic insight and cultural commentary on the sport's biggest stories. Listeners can expect comprehensive discussions on team performance, player legacies, and the broader impact of college football on its dedicated fanbase.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

424

Est. Podcast Downloads

45,760

Av. Youtube Views

424

Instagram

10k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

45%

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The Bottom Line

This show has an estimated 424 audience size, runs 45% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Zachary Smith

Zach Smith, known as Menace, produces football commentary through the Menace2Sports media house, utilizing his background as a former Ohio State wide receivers coach. His flagship series, Pound Town, focuses on the Cleveland Browns and the broader NFL landscape, merging traditional coaching analysis with simulated reality scenarios. Using Madden simulation footage, he visualizes prospective roster changes, such as the Shedeur Sanders to the Browns narrative, to provide a tangible look at team building. Smith hosts the Menace2Sports podcast and frequently collaborates with former collegiate players to offer insider perspectives that bypass mainstream media filters. A recent win for the channel includes the Final Pound Town Mock Draft series, which provides in-depth grading of NFL front-office decisions and free-agency moves. Backed by partnerships with DraftKings and BetOnline.ag, he offers a direct, coach-centric viewpoint that caters to a dedicated audience looking for unfiltered sports analysis and high-stakes betting insights across multi-camera, studio-quality productions.

Age: 42 years
Nationality: American
Education: Graduate Assistant, University of Florida

Age: 42 years
Nationality: American
Education: Graduate Assistant, University of Florida

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Menace2Sportsmenace2sports.com	Menace2Sports	6	4	4	7	9	3	5	5	5	7		6	6	3	4	4	5	8	10	9	8	5	2	6	3	Core Performer 92%
Menace to Fitnessmenace2fitness.co	Menace to Fitness				1	2	5	5	5		1	3	3	1	1	1	3	2		4	4	2	1	2	2	1	Core Performer 83%
Wayfairwayfair.com	Wayfair									1							2	1			1	5	4	2		6	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Awaken 180 Weight Loss health, wellness & fitness	$726	-60.3%	100%	99%	122.0ad units	Core Performer	+1
Menace2Sports	$715	+120.4%	99%	100%	125.0ad units	Core Performer
HIMS health, wellness & fitness	$433	-100.0%	95%	100%	63.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ohio State Just Accidentally Revealed Its Starting Line

0:00 / 1:25

Direct Response

O

#1

Run on 1x episode

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