Eye of the Hurricane Podcast - The official podcast of the University of Tulsa Athletics Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Eye of the Hurricane Podcast" is the official voice for University of Tulsa Athletics, offering an exclusive insider's perspective on the Golden Hurricane. Hosted by Bruce Howard, this podcast keeps devoted fans connected with comprehensive coverage, including pre-season press conferences, radio coaches shows, postgame analysis, and "On the Road" segments. Beyond current events and team updates, it delves into the rich history of TU sports with special interviews featuring legendary alumni like LPGA Hall of Famer Nancy Lopez, alongside historic flashbacks. Catering specifically to Golden Hurricane enthusiasts and alumni, it provides an unparalleled blend of timely news, insightful commentary, and nostalgic reflections on the university's athletic legacy.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

220

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Direct Response

Brands with CTAs

GOOD

68%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 220 audience size, runs 18% host read ads and promotes 68% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Progressive Insuranceprogressive.com	Progressive Insurance	4	2		4	2	Longer term buy 33%
Game Timegametime.co	Game Time	2		3			Test in progress 17%
Grangergrainger.com	Granger		2				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Pepsi food & beverages	$99	0.0%	16%	0%	43.0ad units	Core Performer	+1
Triad I Institute	$81	0.0%	33%	67%	36.0ad units	Core Performer
Elgin Park	$68	0.0%	27%	23%	30.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Tulsa Basketball With Eric Konkol and Angie Nelp 03-09-26

0:00 / 0:30

Direct Response

T

#1

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