Different Stages Radio w/ J.J. Podcast Advertising - Audience, Sponsors & Contact

Overview

Different Stages Radio w/ J.J." is an essential weekly online radio show for aficionados of Hard Rock, Metal, and Progressive music. Hosted by SCRAPE Records founder J.J. Caithcart, the podcast offers a meticulously curated journey through the genres, spotlighting overlooked albums and tracks from the 70s to the present, alongside new releases and iconic classics. Listeners can expect deep dives into music history, artist interviews providing unique insights into the creative process and industry, and opportunities to discover both established and emerging talent. The show's distinctive blend of music discovery, historical context, and engaging artist conversations caters to a dedicated audience eager to expand their musical horizons and connect with the vibrant culture of hard rock and metal. It stands out for its knowledgeable curation and commitment to showcasing the breadth and depth of these powerful music styles.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

59%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 100 audience size, runs 100% host read ads and promotes 59% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/20	Week8/3	Week8/10	Week8/17	Week8/31	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Rock Shop Vancouverrockshopvancouver.com	Rock Shop Vancouver		1	1		1		1		1	1	1			1	1	1		1		1	Longer term buy 42%
Beat Street Recordsbeatstreet.ca	Beat Street Records		1	1	1		1		1			1	1	1				1	1	1		Longer term buy 42%
B Street Recordsbstreet.ca	B Street Records	1														1					1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Beat Street Records	$67	0.0%	100%	46%	50.0ad units	Core Performer
Rock Shop Vancouver	$47	+300.0%	100%	58%	33.0ad units	Core Performer
Live Nation entertainment	$21	+100.0%	100%	93%	15.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

DSR #181 October 6, 2026

0:00 / 0:28

Direct Response

D

#1

Run on 1x episode

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