Deck The Hallmark Podcast Advertising - Audience, Sponsors & Contact

Overview

You did it! You found your new favorite podcast! Congrats!
Join Bran, Dan, and friends as they attempt to watch and review made-for-tv movies. Just a bunch of friends…watching made-for-tv movies. What could go wrong?
Listen ad-free at bramblejamplus.com
Follow us -
Instagram: @hallmarkpodcast
Twitter: @hallmarkpodcast
Facebook: Deck The Hallmark Podcast

*Deck the Hallmark is NOT affiliated with Hallmark Media*

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

49,400

Instagram

21k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 49.4K audience size, runs 10% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Deck the Hallmark Podcast

Deck the Hallmark is a dynamic pop-culture podcast and video series, hosted by Brandon “Bran” Gray, Dan Thompson, and Daniel “Panda” Pandolph, based in Greenville, South Carolina. The trio specializes in humorously reviewing made-for-TV movies, particularly Hallmark holiday films, balancing enthusiastic fandom with witty skepticism. What began as a seasonal experiment has expanded into year-round programming, featuring themed series like "Mistletoe Murders" and special guest interviews with actors such as Jonathan Bennett and Stephen Tobolowsky. Their recent "Oh, Christmas Tree" book, spearheaded by Brian, further extends their festive brand into publishing. The show cultivates an inviting, community-focused atmosphere, making it a go-to destination for fans seeking engaging commentary and playful critique on their favorite cozy films.

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Recent Campaigns

	Advertisers	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
LinkedInlinkedin.com	LinkedIn	2	5	8	12	16	4	11	2	9	6	2		4	5	6	5	9	4	Core Performer 83%
State Farmstatefarm.com	State Farm		3	2	4	6	3	6	12	4	5		2	6	5	9	9	7	4	Core Performer 83%
Indeedindeed.com	Indeed			2	5	2	1	6	2	6	1		5	2	1	1	1	5	1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LinkedIn information technology & services	$53,026	-55.9%	2%	98%	99.0ad units	Core Performer	+1
Aura Frames photography	$40,266	+100.0%	97%	92%	36.0ad units	Core Performer	+1
State Farm insurance	$37,890	-16.2%	1%	77%	73.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Best of Year 8 - Part 3

0:00 / 0:36

Direct Response

B

#1

Run on 1x episode

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