Dear Dog It's Us, Ali & Betsy Podcast Advertising - Audience, Sponsors & Contact

Overview

Dear Dog It's Us, Ali & Betsy is a delightful and insightful podcast that explores the multifaceted relationship between humans and their canine companions. Hosted by a psychotherapist and a life coach, Ali and Betsy blend personal anecdotes, humor, and professional perspectives to tackle everything from the daily joys and challenges of pet ownership to deeper ethical considerations like aging pets and "fur baby" culture. The show offers a unique blend of lighthearted banter and thoughtful discussions, making it perfect for dog lovers who appreciate a conversational style, empathetic insights, and a good laugh. Listeners will find themselves reflecting on the profound impact dogs have on our lives, while also enjoying relatable stories about the quirks and triumphs of living with four-legged friends.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

300

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

OKAY

42%

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The Bottom Line

This show has an estimated 300 audience size, runs 42% host read ads and promotes 97% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/3	Week8/24	Week8/31	Week9/7
Bob's Discount Furnituremybobs.com	Bob's Discount Furniture	1		1		Test in progress 8%
Kotexkotex.com	Kotex				1	Test in progress 8%
Prenuvoprenuvo.com	Prenuvo		1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DSW Designer Shoe Warehouse retail	$24	0.0%	0%	100%	8.0ad units	Core Performer	+1
United in Harmony	$16	0.0%	100%	100%	5.0ad units	Core Performer
Bob's Discount Furniture furniture	$6	-100.0%	0%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 215 - Senior Dogs, Fountain Rats, and a Famous New Pig Mom

0:00 / 0:54

Direct Response

E

#1

Run on 1x episode

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