Dave Wakeman's The Business of Fun Podcast delves into the intricate world of the entertainment and live events industry, offering strategic insights for professionals aiming to optimize customer experiences and revenue. Host Dave Wakeman engages with industry leaders to explore innovative approaches in marketing, sales, and customer retention across sports, theatre, and performing arts. Recurring themes include the impact of technology, such as AI in ticketing and market analysis, on business operations, as well as discussions on pricing strategies, yield management, and the dynamics of primary versus secondary ticket markets. The podcast targets executives, marketers, and entrepreneurs in the entertainment sector, providing actionable strategies and thought-provoking conversations to navigate the challenges and opportunities of creating memorable 'fun' experiences.