D-Lo & KC Podcast Advertising - Audience, Sponsors & Contact

Overview

The podcast "D-Lo & KC" is a dynamic and passionate sports talk show rooted deeply in the Sacramento community. Hosted by local personalities Damien Barling and Kenny Caraway, it provides a uniquely informed and opinionated take on Sacramento sports, with a particular focus on the NBA's Sacramento Kings, as evidenced by recurring guest Matt George from Locked On Kings. The show dissects recent team performance, current events, and local sports news, catering to a dedicated audience of Sacramento sports fans who crave in-depth analysis and community-driven discussion. Its live, local format fosters a strong connection with listeners, offering a blend of expert commentary, passionate debate, and a celebration of local athletic culture, distinguishing it from national sports broadcasts.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,480

Instagram

2k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 2.5K audience size, runs 9% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

D-Lo & KC

D-Lo & KC, featuring Damien Barling and Kenny Caraway, energize Sacramento’s sports scene with their daily radio show on ESPN 1320. They extend their engaging commentary through podcasts and live video streams, fostering a community-first approach to local sports. The duo recently celebrated a historic partnership between Sky River Casino and Sacramento State, showcasing their deep ties to the region and commitment to community initiatives. Known for their sharp analysis and conversational style, D-Lo & KC consistently deliver nuanced dialogue on topics like the Sacramento Kings and NFL, making sports talk feel like home for their dedicated audience. Their collaboration with 102.5 KSFM further broadens their cultural footprint, bringing their love for hip hop and Sacramento to a wider audience. They are a central hub for fans seeking insightful discussion and a genuine connection to the city's athletic pulse.

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
BetMGMbetmgm.com	BetMGM									5		4	7	3	8	3	1	4	7	1	2	2	2	2	1	2	3	Core Performer 92%
Odysseydigitallocalads.com	Odyssey									1	1	3	5	3	2	5	1	1	3	3	3	1	2	1		4	1	Core Performer 83%
Baker Family Winesbakerfamilywines.com	Baker Family Wines	3	2	4	2	1	3	5	2	2		3	4	6	4	5	6	4	3	3	1		3	2	7	3		Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$6,407	+100.0%	1%	100%	227.0ad units	Core Performer	+1
Baker Family Wines	$4,760	-44.5%	100%	98%	114.0ad units	Core Performer
Kansas City Proton Institute	$3,580	0.0%	0%	100%	140.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

"I'm Gonna Be Honest, I Don't Know That Word"

0:00 / 1:23

Direct Response

"

#1

Run on 1x episode

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