Culture 101 Podcast Advertising - Audience, Sponsors & Contact

Overview

Culture 101 is a weekly podcast dedicated to exploring the vibrant world of creativity and culture within Aotearoa, New Zealand. Hosted by Perlina Lau and Mark Amery, the show delves into various facets of the arts, including visual arts, literature, performing arts, and cultural heritage. Each episode provides insightful discussions on current events, significant figures, and historical legacies within the New Zealand art scene, from the auction of notable collections and the impact of esteemed curators to the recognition of stage and screen veterans with prestigious awards. It targets listeners keen on staying informed about the unique cultural landscape of Aotearoa, offering a blend of news, art history, and engaging conversations about the individuals shaping the country's creative identity.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 100 audience size, runs 15% host read ads and promotes 98% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Progressive Insuranceprogressive.com	Progressive Insurance				2	4	1	1	Longer term buy 33%
Krogerkroger.com	Kroger	3		1		2			Longer term buy 25%
Range Rover Sportrangerover.com	Range Rover Sport		1		1	1			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shark Beauty electrical/electronic manufacturing	$12	0.0%	100%	100%	11.0ad units	Core Performer	+1
Acast online media	$9	+100.0%	0%	86%	7.0ad units	Core Performer	+1
Charles Schwab	$8	0.0%	0%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hospital of Emotions: Abandoned hospital becomes immersive exhibition

0:00 / 0:31

Direct Response

H

#1

Run on 1x episode

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Recent Episodes

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