Crimes of the Times Podcast Advertising - Audience, Sponsors & Contact

Overview

Crimes of the Times, hosted by acclaimed L.A. Times reporter Christopher Goffard, offers an incisive look into complex criminal cases, often challenging established narratives and official accounts. Each episode meticulously investigates compelling stories from L.A. and beyond, delving into legal intricacies, police procedures, and the human impact of crime. The podcast distinguishes itself by cutting through myths and misconceptions to uncover the true events, often revealing systemic failures, miscarriages of justice, or hidden truths. It appeals to listeners who appreciate deep-dive investigative journalism, true crime narratives, and critical examinations of the justice system, providing a nuanced perspective on some of the most riveting cases.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

819.5K

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

47%

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The Bottom Line

This show has an estimated 819.5K audience size, runs 47% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29
Southern California Edisonsce.com	Southern California Edison		1	1	1	1	2	1	1	1	1	1	Longer term buy 33%
Crimes of the Timeslatimes.com	Crimes of the Times	1	1	1	1		1	2	1	1	1		Longer term buy 25%
California Association of Health Plansyourplanyouradvocate.com	California Association of Health Plans							2	1	1	2		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$423,932	-100.0%	100%	100%	11.0ad units	Core Performer	+1
Quince retail	$343,945	-100.0%	100%	100%	9.0ad units	Core Performer	+1
Crimes of the Times publishing	$235,183	-100.0%	58%	67%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Suicide by Father? The Tragic Death of Marvin Gaye

0:00 / 0:55

Direct Response

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#1

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