Comments by Celebs Podcast Advertising - Audience, Sponsors & Contact

Overview

Originating from a viral Instagram account, "Comments by Celebs" offers an engaging deep dive into the world of pop culture and celebrity news. Hosts Emma Diamond, Julie Kramer, and Isabel Greenberg deliver thoroughly researched yet effortlessly conversational discussions, keeping listeners informed on everything from weekly celebrity happenings to in-depth recaps of reality television staples like "Keeping Up With The Kardashians" and the entire Bravo universe. The podcast distinguishes itself by blending expert analysis with the intimate feel of a friendly chat, making it an essential listen for fans of entertainment news, reality TV, and celebrity gossip who crave both factual updates and witty commentary.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

89,440

Instagram

108k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GOOD

82%

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The Bottom Line

This show has an estimated 89.4K audience size, runs 82% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Ryan Bailey

Ryan Bailey is a dynamic pop culture commentator and actor, widely recognized as the host of "So Bad It's Good," a daily podcast that delves into reality television and entertainment news. Based in Los Angeles, he applies his theater background to deliver insightful analysis, comedic impressions, and engaging interviews, connecting on-screen drama with broader fan culture. His show, presented by Studio71, features recurring pop culture roundup segments and deep-dive recaps of popular series like The Real Housewives and Vanderpump Rules. Bailey's work has been featured by Betches Media, highlighting his role as a leading voice in the reality TV ecosystem and solidifying his position as a go-to source for timely and humorous commentary.

Education: BFA, Arizona State University

Education: BFA, Arizona State University

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Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Shopifyshopify.com	Shopify		3		3				3			3	2		3	4	4	1	Core Performer 50%
Boll & Branchbollandbranch.com	Boll & Branch	3		3			4	3	3	3				3		3		1	Longer term buy 33%
Poly Marketpolymarket.com	Poly Market					3		3		3	3			3			2		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Boll & Branch	$125,592	-3.7%	100%	98%	52.0ad units	Core Performer	+1
SKIMS apparel & fashion	$111,344	-100.0%	100%	98%	50.0ad units	Core Performer	+1
Wayfair	$74,933	+15.8%	100%	97%	31.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 476: Kylie & Stass, Jessi & Marciano, Rihanna & A$AP + Kim & Lewis Take IG, & More

0:00 / 1:48

Direct Response

E

#1

Run on 1x episode

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