SKIMS Podcast Advertising: Spend, Top Shows & Campaigns

Overview

SKIMS is an American fashion brand co-founded in June 2019 by Kim Kardashian, Emma Grede, and Jens Grede. The company specializes in shapewear, underwear, loungewear, and menswear, focusing on body positivity, inclusivity, and diversity. SKIMS offers a wide range of sizes from XXS to 5XL and a variety of skin tones to cater to different body types and complexions.

The brand initially launched with shapewear and underwear designed for comfort and support, utilizing innovative fabrics and technology. SKIMS quickly gained popularity, generating over $2 million in sales shortly after its launch and selling more than three million products in its first year. By 2023, the company reached a valuation of over $4 billion and expanded its offerings to include swimwear and menswear.

SKIMS employs a strong marketing strategy that leverages Kim Kardashian's social media presence and collaborations with luxury designers. The brand emphasizes inclusivity and female empowerment, appealing to a diverse customer base and featuring various celebrities in its campaigns.

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Top Shows

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She's Older, He's Younger: Is a 7-Year Age Gap Too Much?

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Recent Campaigns

	Shows	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Reality Receipts Podcast	Reality Receipts Podcast 100%	1	8	6	3	1		2	3					1	2	3	9	1	7	6	2	7	4	6	3	4	4	1	Core Performer 100%
The Mom Room	The Mom Room 83%	1	2	2	2	2	2	2		2	2	2	1	1	2	2	1		1	2	2	2	2	2	2	2	2		Core Performer 83%
The Deep Dive with Jessica St. Clair and June Diane Raphael	The Deep Dive with Jessica St. Clair and June Diane Raphael 83%	1	1	1	1	2	1	1	1	2	1	2		1	2	1	1	1	1		1	1	1	1	1	1	8		Core Performer 83%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%