CITY Central Podcast Advertising - Audience, Sponsors & Contact

Overview

CITY Central offers dedicated and in-depth coverage of St. Louis CITY SC, providing essential analysis for passionate fans of the Major League Soccer team. Each episode dives into critical aspects of the club, from detailed post-game breakdowns of player performances and match strategies to timely discussions on significant team developments, such as coaching changes and future roster implications. The podcast features hosts who offer expert commentary and engage in speculative discussions about the club's trajectory, making it a go-to source for listeners seeking comprehensive insights into St. Louis CITY SC's performance, management, and long-term outlook. It caters to a local audience deeply invested in their team, offering a blend of news, analysis, and fan-centric discussion that goes beyond general sports reporting.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

OKAY

41%

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The Bottom Line

This show has an estimated 40 audience size, runs 41% host read ads and promotes 85% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$5	0.0%	100%	55%	11.0ad units	Core Performer	+1
Microsoft Surface Co-Pilot Plus PC information technology & services	$2	0.0%	0%	100%	6.0ad units	Core Performer	+1
Liberty Mutual	$2	0.0%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

St. Louis CITY SC Play Spoiler In Austin, Win 3-1 Behind Hartel Brace | CITY Central Postgame

0:00 / 1:24

Direct Response

S

#1

Run on 1x episode

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