Cards Central Podcast Advertising - Audience, Sponsors & Contact

Overview

Cards Central is the definitive daily podcast for St. Louis Cardinals enthusiasts, offering in-depth analysis, breaking news, and trade speculation surrounding the team. Hosted by seasoned sports broadcasters and journalists like Joe Roderick and Mike Claiborne, the show delves into critical topics such as player contracts, potential trades (e.g., Nolan Arenado scenarios), and roster management, providing a comprehensive look at the team's strategic direction. Beyond daily updates, it features post-game reactions, making it an essential listen for fans seeking informed commentary and a deeper understanding of the Cardinals' performance and future. The podcast caters to a dedicated audience of St. Louis Cardinals fans, fantasy baseball players, and general baseball aficionados who appreciate detailed, expert-driven discussions on team dynamics and league-wide implications.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

626

Est. Podcast Downloads

260

Av. Youtube Views

366

YouTubers Subscribers

502

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

OKAY

53%

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The Bottom Line

This show has an estimated 626 audience size, runs 53% host read ads and promotes 71% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Graybargraybar.com	Graybar	3	4	3	1	4	4	2	4	3	3	3	4	8	3	5	8	6	4	4	2		2	Core Performer 83%
Mac's Downtownmacsdowntown.com	Mac's Downtown											1	2	2	1	1	1		1	1	1	1	1	Core Performer 83%
Shicker Automotiveshopshicker.com	Shicker Automotive			5	2	4	3	4	2	4	4	4	3	2	3	4	3	2	5	2				Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$958	0.0%	94%	62%	115.0ad units	Core Performer	+1
Graybar	$800	+15.1%	98%	0%	127.0ad units	Core Performer	+1
The Key, STL Burger Bar and Boogie	$797	-73.8%	87%	89%	102.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Winn's Bat EXPLODES as Cardinals Blank Reds

0:00 / 0:10

Brand Awareness

W

#1

Run on 1x episode

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