Cincinnati Bengals Talk Podcast Advertising - Audience, Sponsors & Contact

Overview

Cincinnati Bengals Talk offers a deep dive into the world of the Cincinnati Bengals, providing dedicated fans with comprehensive news, expert analysis, and exclusive insights. Hosts James Rapien and Andrew Fox Miller go beyond game-day recaps, exploring critical offseason decisions, player contract negotiations, potential trades, and roster construction with a strategic and financial lens. The podcast caters to an audience eager for 'behind the scenes' information, detailed commentary on player performance, and a thorough understanding of the team's trajectory. It's an essential listen for Bengals enthusiasts seeking to stay informed on every aspect of their favorite team, from locker room buzz to long-term strategic planning.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

16,622

Av. Youtube Views

16,622

Instagram

115

YouTubers Subscribers

66k

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 16.6K audience size, runs 10% host read ads and promotes 74% of ads for direct response advertisers.

Creator Influence

James Rapien

James Rapien is a prominent sports journalist and content creator widely recognized for his comprehensive coverage of the Cincinnati Bengals NFL team. As the publisher of SI’s BengalsTalk.com and co-host of the daily "Locked On Bengals" podcast, Rapien has established himself as a go-to source for in-depth news, analysis, and commentary on the team. A lifelong Bengals fan with a journalism degree from the University of Cincinnati, his passion for the sport is evident in his engaging and analytical content, which combines factual reporting with insightful opinions on player performances, contract negotiations, draft strategies, and team dynamics. Rapien's multi-platform presence is robust, spanning YouTube, Instagram, TikTok, and Twitter (now X). On the "Cincinnati Bengals Talk" YouTube channel, where he also co-hosts "Enter The Jungle" with Andrew Fox Miller, he delivers news, interviews, and live shows, demonstrating a professional production quality. His TikTok and Instagram accounts provide shorter, more frequent updates and quick takes, catering to diverse audience preferences. This strategic approach ensures wide reach and constant engagement with the Bengals fanbase. Beyond digital content, Rapien is also the author of "Enter The Jungle: Photographs and History of the Cincinnati Bengals," a venture that further solidifies his expertise and historical perspective on the team. His professional background includes a decade of radio and reporting experience at stations like 700 WLW and ESPN 1530 in Cincinnati, where he also covered the Cleveland Cavaliers and Indians. This extensive journalism experience underpins his credible and well-researched content. Monetization for Rapien’s content comes primarily from sponsorships with brands like BetUS and Garage Beer, integrated across his various platforms. His weekly show "Enter The Jungle" also airs on FanDuel Sports Network, showcasing his reach into traditional sports broadcasting. He frequently collaborates with other respected analysts, fostering a network of credible voices in the sports media landscape. James Rapien’s consistent delivery of timely, analytical, and fan-centric content makes him an invaluable resource for anyone following the Cincinnati Bengals closely, from casual fans to industry professionals.

Nationality: American
Education: Bachelor's Degree, University of Cincinnati

Nationality: American
Education: Bachelor's Degree, University of Cincinnati

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Energy Transferittakesenergy.com	Energy Transfer				1	2	7	3	4	3	3	4	5	14	16	8	4	Core Performer 100%
Game Timegametime.co	Game Time	2	4	3	2	3	4		3	3	1	1	5	5	4	2	1	Core Performer 92%
Wealthfrontwealthfront.com	Wealthfront			4	1	3	7	1	1	2	2		4	1	4	3	1	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$18,552	-91.6%	90%	92%	51.0ad units	Core Performer	+1
Kalshi financial services	$16,128	+891.8%	9%	99%	81.0ad units	Core Performer	+1
Sibcy Cline Realtors	$13,723	-47.7%	100%	98%	40.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What the Bengals Are STILL Missing Before Week 1 + Reacting to Ja'Marr Chase Injury Scare in Realtime | Enter the Jungle LIVE Q&A

0:00 / 0:55

Direct Response

W

#1

Run on 1x episode

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