Chick Chat Podcast Advertising - Audience, Sponsors & Contact

Overview

Chick Chat: The Baby Chick Podcast offers a supportive and comprehensive guide for navigating the multifaceted journey of pregnancy and motherhood. Hosted by baby expert Nina Spears, the podcast provides candid discussions, expert insights, and real-life parent stories on everything from pregnancy and childbirth to postpartum recovery, baby care, and toddler challenges. It delves into practical topics like financial planning for maternity care and essential parenting hacks, while also exploring deeper themes such as redefining ambition, identity, and career breaks in motherhood. The show fosters a sense of community, empowering mothers with knowledge, support, and inspiration to manage the joys and complexities of raising a family. Ideal for expecting parents and seasoned moms seeking a blend of practical advice, emotional support, and discussions on modern maternal experiences.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,860

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

26%

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The Bottom Line

This show has an estimated 1.9K audience size, runs 26% host read ads and promotes 91% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sierra	$171	0.0%	0%	67%	9.0ad units	Core Performer	+1
State Farm insurance	$106	0.0%	0%	100%	5.0ad units	Core Performer	+1
Naturepedic	$105	0.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

196: Naming Bebe: How to Choose a Baby Name You’ll Love for Life

0:00 / 1:06

Direct Response

1

#1

Run on 1x episode

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