But What Do I Know?™ Podcast Advertising - Audience, Sponsors & Contact

Overview

But What Do I Know?™ is an insightful bi-weekly podcast hosted by Chidinma Azubuike, offering affirming conversations and practical life lessons designed to support personal growth and healing. Each episode blends a "Clue In Segment" discussing current global happenings with a main interview featuring authors, entrepreneurs, and experts. The podcast delves into a diverse array of "life moments," from managing finances and prioritizing wellness to navigating complex relationships and career paths, including the intersection of motherhood and entrepreneurship. It appeals to listeners seeking guidance, inspiration, and actionable strategies for self-improvement, professional development, and cultural understanding. With a supportive and reflective tone, the show empowers its audience to confront challenges and embrace personal evolution.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,028

Est. Podcast Downloads

3,760

Av. Youtube Views

268

YouTubers Subscribers

133

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 4K audience size, runs 21% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/13	Week8/17	Week8/24
Mint Mobilemintmobile.com	Mint Mobile	1		1	Test in progress 17%
Accentureaccenture.com	Accenture		2		Test in progress 8%
Pepsipepsi.com	Pepsi			2	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
State Farm insurance	$175	0.0%	0%	100%	4.0ad units	Core Performer	+1
Mint Mobile telecommunications	$142	+100.0%	0%	100%	3.0ad units	Test run	+1
Audible information technology & services	$135	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Revisit: The Pleasure Is All Yours Feat. Lydia Collins

0:00 / 0:32

Direct Response

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#1

Run on 1x episode

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