Blood Red: The Liverpool FC Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Liverpool FC podcasts from the Liverpool ECHO, including our main Blood Red show with Ian Doyle, Paul Gorst, Theo Squires, Joe Rimmer an many more; Liverpool.com with Matt Addison.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

8,517

Est. Podcast Downloads

7,620

Av. Youtube Views

897

YouTubers Subscribers

175k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 8.5K audience size, runs 18% host read ads and promotes 77% of ads for direct response advertisers.

Creator Influence

N/A N/A

Blood Red, a sub-brand of the Liverpool Echo, serves as a dedicated media outlet for comprehensive Liverpool FC news and analysis. Operating across various digital platforms, it delivers in-depth coverage ranging from breaking transfer updates to match reports and tactical insights. The brand is known for its "Blood Red Podcast," offering detailed discussions and fan-centric commentary. Its content frequently features seasoned journalists such as Ian Doyle and Paul Gorst, who provide expert analysis and on-the-ground reporting. Blood Red has recently provided extensive coverage of Arne Slot's appointment and the Alexander Isak transfer saga, keeping fans informed with timely updates and critical perspectives. The outlet also engages its audience through live streams for press conferences and match reactions, alongside a dedicated WhatsApp community for direct news delivery.

Age: 35-44
Nationality: British
Education: N/A, N/A

Age: 35-44
Nationality: British
Education: N/A, N/A

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
NordVPNnordvpn.com	NordVPN	1	2	2	3	2	2	4	3	3	3	3	3	3	2	2	3	2	2	2	2	3	3	2	4	2	2	2	Core Performer 100%
LinkedInlinkedin.com	LinkedIn						1	1	1		1		2		1		1	1	4	6	2		9		6	5	5		Core Performer 75%
Lifelocklifelock.com	Lifelock			1	1	1	1	2	1		1	1	1	1			2	2			5	3				1	5		Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
NordVPN computer & network security	$20,872	+12.8%	100%	93%	143.0ad units	Core Performer	+1
Sali telecommunications	$10,735	-100.0%	100%	100%	68.0ad units	Core Performer	+1
LinkedIn information technology & services	$4,221	+14.4%	0%	98%	46.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Man City punishments debated - and a HUGE game ahead

0:00 / 1:04

Direct Response

M

#1

Run on 1x episode

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