Everything is Black and White - a Newcastle United podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Hello and welcome to The Everything is Black and White - a Newcastle United Podcast.
If you're mad about Newcastle United then this is the podcast for you! Hosted and edited by Andrew Musgrove, we bring you a minimum of six episodes every week.
Andrew is joined on a Monday by Aaron Stokes, Wednesday by Simon Bird, Thursday for The Match Preview with John Gibson, Friday for our View from the Opposition, our match verdict with Lee Ryder as well as a special episode with Sam Mulliner called Just Take Three.
We love Newcastle United just like you and it's a privilege to be able to do this!
Get in touch by email via theeibwpodcast@reachplc.com
See also our Facebook page for NUFC (https://www.facebook.com/NewcastleChronicle)

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,768

Est. Podcast Downloads

1,780

Av. Youtube Views

2,988

YouTubers Subscribers

10k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

14%

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The Bottom Line

This show has an estimated 4.8K audience size, runs 14% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
LinkedInlinkedin.com	LinkedIn			1	2	4	5	8	1	3	3	1	2	1		3	1	2	4	4		8	5	6	10	1	3	4	Core Performer 92%
Salisaily.com	Sali	1	6	3	4	5	4	5	3	2	2	2	3	1	3	1		3	2	1	2	2	3	3		2	1		Core Performer 75%
Michelob Ultramichelobultra.com	Michelob Ultra									1	1	1	1	2	1	2		1	5	2	9		4	1	10				Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
NordVPN computer & network security	$8,610	-46.4%	99%	99%	122.0ad units	Core Performer	+1
Sali telecommunications	$7,191	+28.4%	100%	98%	99.0ad units	Core Performer	+1
LinkedIn information technology & services	$4,026	+50.7%	0%	86%	80.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Match Verdict - Newcastle 2-1 Hull City: Magpies hang on to get crucial victory

0:00 / 0:18

Direct Response

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#1

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