Big Orange Sunday Podcast Advertising - Audience, Sponsors & Contact

Overview

Big Orange Sunday offers dedicated fans of the University of Tennessee Volunteers football team a weekly dose of expert analysis and insights. Hosted by former UT Defensive Coordinator Doug Mathews, the podcast provides comprehensive recaps of recent games, strategic previews of upcoming matchups, and in-depth commentary on team performance. Listeners can expect a professional yet passionate breakdown of all things Vols football, delivered from an insider's perspective. This show is essential for those seeking to deepen their understanding of the team's strategies, celebrate victories, and anticipate future challenges, making it a go-to source for informed discussion and fan engagement.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

600

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

34%

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The Bottom Line

This show has an estimated 600 audience size, runs 34% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27
Wilson Bank and Trustwilsonbank.com	Wilson Bank and Trust	1	2	2	3	2	1	4	2	2	4	3	3	2	2	2	4	2	2	4	3	1	1	Core Performer 67%
Volunteer Weldingvolunteerwelding.com	Volunteer Welding			3				4	2	2	2	2	2	2	2	2	3	2	3	4	3	3	2	Core Performer 67%
STAR Physical Therapystarpt.com	STAR Physical Therapy	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	2	1	1	1	1	1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Wilson Bank and Trust	$713	+10.1%	43%	40%	110.0ad units	Core Performer
Double Dogs	$417	-8.2%	100%	82%	49.0ad units	Core Performer
Walker Chevrolet	$412	-36.8%	7%	97%	68.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

BIG ORANGE SUNDAY 08-2-26 -Fall Camp Prep: Quarterback Battles and Vol Roster Depth

0:00 / 0:33

Direct Response

B

#1

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