Big Jim's Garage podcast with Jim O'Brien Podcast Advertising - Audience, Sponsors & Contact

Overview

Big Jim's Garage with Jim O'Brien is a dynamic podcast for motorsports enthusiasts and car lovers, offering an exclusive pit stop into the world of racing and automotive innovation. Host Jim O'Brien welcomes legendary drivers, team owners, and industry executives like Mario Andretti and Ram CEO Tim Kuniskis, providing unparalleled insights into racing strategies, team dynamics, and groundbreaking industry developments such as NASCAR's 'Free Agent Driver Program'. Beyond the track, the show also features engaging test drives and reviews of the latest vehicles, appealing to a broad audience interested in both high-octane competition and everyday automotive advancements. The podcast maintains a friendly, conversational tone, making complex topics accessible while delivering expert analysis and behind-the-scenes stories.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 20 audience size, runs 28% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27
Progressive Insuranceprogressive.com	Progressive Insurance	3		Test run 0%
Chevrolet Detroit Grand Prixdetroitgp.com	Chevrolet Detroit Grand Prix		1	Test run 0%
General RVgeneralrv.com	General RV		1	Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$1	0.0%	0%	100%	3.0ad units	Test run	+1
Sleep Number	$1	0.0%	0%	100%	3.0ad units	Test run	+1
Shopify information technology & services	$1	0.0%	0%	67%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

IndyCar in May: Malukas & Ferrucci + The Road to Indy and Detroit

0:00 / 0:56

Direct Response

I

#1

Run on 1x episode

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