Bellied Up Podcast Advertising - Audience, Sponsors & Contact

Overview

Bellied Up offers a unique blend of live call-in comedy and authentic Midwestern charm, hosted by Emmy-winning comedian Charlie Berens and Myles. Set in a small-town bar, the podcast invites listeners to "belly up" and share their everyday dilemmas, observations, or even items for sale, fostering a sense of community. The show's distinctive style revolves around unscripted conversations with callers, often from the Midwest, tackling relatable topics from regional rivalries and social etiquette to family dynamics. It appeals to an audience seeking laid-back, observational humor and a genuine connection to slice-of-life discussions, making it a go-to for those who appreciate a good laugh and a dose of down-to-earth cultural commentary.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

31,509

Est. Podcast Downloads

22,360

Av. Youtube Views

9,149

Instagram

113k

YouTubers Subscribers

264k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GREAT

96%

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The Bottom Line

This show has an estimated 31.5K audience size, runs 96% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Bellied Up

Bellied Up Pod delivers a weekly dose of Midwest humor and relatable stories, hosted by comedians Charlie Berens and Pat McCurdy. The podcast frequently features listener-submitted anecdotes and engaging interviews with notable guests like NFL player George Kittle and comedian John Crist. Known for its conversational style, the show explores the quirks of Midwestern life, relationships, and everyday situations, often with a lighthearted and engaging tone. Charlie Berens, also recognized for his "Manitowoc Minute" series, further cemented his influence with the New York Times bestselling book, "The Midwest Survival Guide." The podcast also engages its audience through popular "Bellied Up LIVE" shows, bringing their unique brand of comedy to cities across the region, which resonates deeply with its audience.

Education: Bachelor of Arts, University of Wisconsin-Milwaukee

Education: Bachelor of Arts, University of Wisconsin-Milwaukee

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Recent Campaigns

	Advertisers	Week4/13	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/27	Week8/10	Week8/17	Week8/31	Week9/14	Week9/28	Week10/5
Nicolet Lawnicoletlaw.com	Nicolet Law	1	1	1	1	1	2	1	1	1	1	1	1	1	1	1	1		1	Core Performer 50%
ABCabc.com	ABC																	1	2	Test in progress 17%
Wayfairwayfair.com	Wayfair																	1	2	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Nicolet Law	$26,355	+8.3%	91%	98%	45.0ad units	Core Performer	+1
Prize Picks sports	$16,221	0.0%	100%	100%	27.0ad units	Core Performer	+1
Shady Rays	$11,805	0.0%	100%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Most Midwest Couple Ever #218

0:00 / 0:21

Direct Response

T

#1

Run on 1x episode

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