DLLS Dallas Stars Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The DLLS Dallas Stars Podcast offers an unparalleled deep dive into everything Dallas Stars hockey, catering specifically to dedicated fans and serious hockey enthusiasts. Hosted by a panel including veteran broadcasters, sports journalists, and former Stars legend Craig Ludwig, the podcast delivers comprehensive post-game analysis, detailed breakdowns of player performance and team strategy, and exclusive insider updates. Episodes frequently recap recent games, highlight key moments, and engage with listener questions, providing a blend of expert commentary and fan interaction. This podcast distinguishes itself by its singular focus and depth of coverage on one NHL team, making it an essential listen for those who want to go beyond basic scores and truly understand the nuances of the Dallas Stars' journey through the regular season and playoffs.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

6,820

Est. Podcast Downloads

880

Av. Youtube Views

5,940

YouTubers Subscribers

49k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

35%

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The Bottom Line

This show has an estimated 6.8K audience size, runs 35% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

N/A N/A

DLLS Sports operates as a digital-first media hub for North Texas athletics, delivering credentialed reporting that replaces traditional radio with interactive video broadcasts. This ALLCITY Network production utilizes a roster of seasoned beat reporters from legacy outlets like The Athletic to provide deep-dive analysis on the Dallas Cowboys and Dallas Mavericks. The network recently secured a major win with its comprehensive coverage of the Masai Ujiri era rumors and its expansion into the DLLS Wings podcast, capturing the growing momentum of the WNBA. Through daily series like the DLLS Stars Podcast and instant-reaction live streams, the brand serves as a digital hangout where journalists and fans dissect team strategies in real-time. By integrating fan-centric segments with professional film study, the team produces essential second-screen viewing during the NFL, NBA, and NHL seasons. This model prioritizes regional culture and direct engagement, often hosting physical fan takeovers at local venues to bridge the gap between digital commentary and the game-day experience.

Age: 3 years
Nationality: American
Education: N/A

Age: 3 years
Nationality: American
Education: N/A

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Odooodoo.com	Odoo											10	7	6	5	1	4	5	6	7	6	6	4	3	2	4	1	2	Core Performer 92%
Shady Raysshadyrays.com	Shady Rays	1	2	1		2	2	3	1	2	3	3		1	2	2	3	2	2	1	2	2	2	2	2	3	1	1	Core Performer 92%
Game Timegametime.co	Game Time	1	4	3	3	4	2		2	1				1	1	2	3	2		1	1	2	3	2	1	3	4	2	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$4,215	-100.0%	27%	100%	135.0ad units	Core Performer	+1
Wild Fork Foods retail	$3,599	0.0%	100%	97%	78.0ad units	Core Performer	+1
Bud Light food & beverages	$3,243	0.0%	96%	0%	85.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Why Isn’t The Lethal Stars Power Play Going Full Throttle To Start The Season? | DLLS Stars Podcast

0:00 / 0:35

Direct Response

W

#1

Run on 1x episode

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