Beauty IQ Uncensored Podcast Advertising - Audience, Sponsors & Contact

Overview

Beauty IQ Uncensored, brought to you by Adore Beauty, is a dual-format podcast offering a comprehensive dive into the world of beauty. Mondays feature lively, "uncensored" discussions from beauty journalists Mel and Hannah, covering viral product road tests, trending beauty topics, and hilarious listener confessions. Wednesdays shift to "Beauty IQ Expert," where beauty editor Sadaf and skin therapist Tegan provide science-backed advice, demystifying skincare routines, ingredients, and common myths. The podcast caters to beauty lovers seeking both entertaining, candid chat and credible, in-depth knowledge on skincare, makeup, and fragrances. It stands out by balancing consumer-focused product reviews and industry trends with professional, educational segments, making beauty accessible, fun, and informative for its engaged audience.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

660

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

GREAT

89%

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The Bottom Line

This show has an estimated 660 audience size, runs 89% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/30	Week4/27	Week6/8	Week6/29	Week7/13
Adore Beautyadorebeauty.com.au	Adore Beauty	1	1		1	1		Test in progress 17%
TBH Skin (The Breakout Hack)tbhskin.com	TBH Skin (The Breakout Hack)						1	Test in progress 8%
Beauty by Doctorbeautybydoctor.com.au	Beauty by Doctor			1				Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Adore Beauty retail	$70	-100.0%	78%	67%	9.0ad units	Core Performer
K-18 Hair mechanical or industrial engineering	$12	0.0%	100%	0%	1.0ad units	Test run	+1
The Beauty Chef	$12	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

406. Is This the Most Requested Haircut of 2026?

0:00 / 3:39

Brand Awareness

4

#1

Run on 1x episode

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