Adore Beauty Group is Australia’s leading online and omni-channel beauty retailer, founded in 1999 by Kate Morris and James Height. The company started as the first beauty e-commerce site in Australia and has grown to offer over 13,000 products from more than 150 brands, including well-known names like Dermalogica, Lancôme, and Aesop. Adore Beauty aims to provide a personalized shopping experience that empowers women to feel confident and fabulous.

In addition to its extensive product range, Adore Beauty features innovative services such as Findation, a foundation-matching tool, and operates the Adore Society loyalty program to engage customers. The company is transitioning to physical retail, with plans to open its first store in February 2025 and aims to establish at least 20 stores within three years. Adore Beauty is publicly listed on the Australian Stock Exchange and generated approximately AUD 195.7 million in revenue in 2024.