Baltimore Positive Podcast Advertising - Audience, Sponsors & Contact

Overview

Baltimore Positive offers intelligent and in-depth conversations centered around the vibrant sports scene of Baltimore. While its official description promises 'all things Baltimore,' recent episodes demonstrate a strong focus on local athletics, including detailed analyses of professional football rivalries like the Steelers and Ravens, and updates on collegiate successes such as Coppin State volleyball's championship runs. The podcast provides a platform for passionate discussions about team performance, strategic insights, and the broader impact of sports on the Baltimore community. It caters to local sports enthusiasts seeking comprehensive coverage, informed opinions, and a deeper connection to their city's athletic identity, making it a go-to source for Baltimore sports news and cultural commentary.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

360

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Direct Response

Brands with CTAs

OKAY

30%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 360 audience size, runs 100% host read ads and promotes 30% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
GBMCgbmc.org	GBMC	2	9	4	4	7	5	5	6	1	3		5	4	1		3	3	2	3	6	4	5	2	4	3	4	1	Core Performer 100%
Maryland Lotterymdlottery.com	Maryland Lottery	6	10	6	5	17	11	2	11	1	4	2	11	9	2	6	11	18	9	6	8	7	16	8	20	12	11		Core Performer 92%
Leonard Raskinraskinglobal.com	Leonard Raskin								1					1			1		1				1		1	2			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Maryland Lottery	$1,340	+51.8%	100%	33%	382.0ad units	Core Performer	+1
GBMC	$605	+29.6%	100%	15%	196.0ad units	Core Performer
Gordian Energy	$146	0.0%	98%	0%	50.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

John Martin of Maryland Lottery gets Nestor updated on Ravens scratchoff winners and wraps Home Run Riches

0:00 / 0:17

Brand Awareness

J

#1

Run on 1x episode

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