Bulls, Bands & Barrels modernizes western sports by merging professional rodeo competition with high-production live music sets. Managed by founder Hunter Price, the touring property focuses on bull riding, barrel racing, and freestyle bullfighting, often categorized by its signature rock-and-roll atmosphere. The brand frequently collaborates with high-profile artists such as Gavin Adcock and Ella Langley, ensuring that live performances are as central to the experience as the athletic feats on the dirt. A cornerstone of their digital strategy is the B3 Live Pre-Show series, which provides behind-the-scenes access and interactive athlete interviews before major events in arenas like the Ford Center or various Bass Pro Shops locations. Recently, the brand successfully executed the B3 Live Behind The Scenes series at Bass Pro Shops, showcasing survival kit builds and athlete lifestyle content. This high-octane production style successfully bridges the gap between traditional rodeo heritage and modern festival entertainment for a new generation of adrenaline seekers.