AXE TO GRIND PODCAST Podcast Advertising - Audience, Sponsors & Contact

Overview

THEE Hardcore Podcast, hosted by Tom, Bob, and Patrick.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

13,720

Instagram

7k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 13.7K audience size, runs 28% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Axe To Grind Podcast

Axe To Grind Podcast serves as a central platform for hardcore music discourse, led by scene veterans Patrick Kindlon, Tom Sheehan, and Bob Shedd. The podcast explores the genre's rich history, current releases, and cultural impact through in-depth discussions, band premieres, and frank commentary. A notable segment is the "Friday Night's Alright" series, which consistently curates and showcases new tracks, demonstrating the hosts' deep engagement with the community. Operating in partnership with the Sound Talent Media network, the show provides an insider's perspective on DIY venues, labels, and festivals. Their sustained multi-year run and consistent weekly and biweekly release schedule underscore its role as a vital resource for fans seeking informed insights into hardcore's evolving landscape.

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Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/23	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Shopifyshopify.com	Shopify				2	1	3	2	2	2	2	1	1	2	2	2	2	3	2	2	1	2	1	Core Performer 92%
Convulse Recordsconvulserecords.com	Convulse Records	1	1	1		1				1				1		1		1	1					Longer term buy 33%
LinkedInlinkedin.com	LinkedIn									1		1				1		2	1				1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$10,981	+43.6%	19%	100%	47.0ad units	Core Performer	+1
Run for Cover Records	$6,174	+13.5%	100%	76%	21.0ad units	Core Performer
Closed-Casket Activities	$4,736	-50.0%	100%	87%	15.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

A2G442 - STOP TALKING ABOUT HARDCORE

0:00 / 1:07

Direct Response

A

#1

Run on 1x episode

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