Agent Survival Guide | Empowering Insurance Agents to Survive Today and Thrive Tomorrow Podcast Advertising - Audience, Sponsors & Contact

Overview

The Agent Survival Guide Podcast is an essential resource for both new and experienced insurance agents navigating the complex world of insurance sales. It delivers actionable tips, strategic insights, and compliance guidance across a spectrum of products, including Medicare, ACA, Life, and Annuities. Episodes delve into practical sales techniques, effective marketing strategies, and provide valuable historical context on industry milestones like the evolution of Medicare Annual Enrollment Periods. With a professional and empowering tone, the podcast aims to enhance agents' skills, keep them informed on regulatory changes, and inspire growth in their careers, making it a go-to for professional development in the insurance sector.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

880

Instagram

1k

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 880 audience size, runs 98% host read ads and promotes 95% of ads for direct response advertisers.

Creator Influence

Craig Ritter

Ritter Insurance Marketing serves as a technical resource for independent agents navigating the complexities of the health and life insurance sectors. Led by CEO Craig Ritter, the organization produces detailed breakdowns of CMS guidelines and Affordable Care Act updates to ensure broker compliance. The weekly Agents Survival Guide podcast provides a platform for deep dives into Medicare Advantage enrollment periods and Part D savings programs, while the Cold Coffee and Stale Donuts series features interviews with industry peers to discuss the daily realities of insurance sales. Their annual State of the Senior Market webinar serves as a benchmark for market trends, recently tackling the impact of the CMS 2027 MA and Part D Final Rule on agent commissions. By integrating carrier-specific training from partners like Cigna and Humana with professional growth segments, the channel functions as an educational hub for those utilizing the IntegrityConnect quoting and enrollment platform within their daily business operations.

Age: 56 years
Nationality: American
Education: Bachelor of Science, Penn State University

Age: 56 years
Nationality: American
Education: Bachelor of Science, Penn State University

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Ritter Insurance Marketingritterim.com	Ritter Insurance Marketing	1	1	1	2	1		2	4	4	4	2	1	3	1	1	2	3	2	1	1	2	3	Core Performer 75%
Integrity Marketing Groupintegrity.com	Integrity Marketing Group						1					1		2	1		1					1		Longer term buy 25%
PlanEnrollplanenroll.com	PlanEnroll													1		1				1				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Ritter Insurance Marketing insurance	$750	+59.1%	97%	95%	60.0ad units	Core Performer
Integrity Marketing Group insurance	$211	-76.5%	100%	92%	13.0ad units	Core Performer	+1
PlanEnroll	$63	-21.0%	100%	100%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Pros and Cons of Selling Insurance

0:00 / 4:45

Brand Awareness

T

#1

Run on 1x episode

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