Integrity is an independent distributor and marketer of life and health insurance products, as well as a provider of wealth management and retirement planning solutions in the United States. Founded in 2006, the company utilizes proprietary cloud-based technology and extensive data analytics to enhance the insurance and financial services experience for consumers, carriers, agents, and advisors.

Integrity partners with over 750 insurance carriers to develop and distribute life and health insurance products. It markets these offerings through a nationwide network of independent agents and advisors, supported by an omnichannel platform that integrates marketing, lead generation, distribution, and member services. The company focuses on creating customized client experiences and streamlining operations through predictive modeling and AI-assisted analysis.

As an employee-owned company, Integrity fosters a family-oriented culture and emphasizes employee development. It has received national recognition for its workplace culture and commitment to service excellence.