Agave Road Trip is an educational media venture led by Lou Bank and Chava Periban that explores the intersection of spirits, science, and Mexican heritage. Through their partnership with the Heritage Radio Network, the duo documents traditional distillation processes and the environmental impacts of agave cultivation. The project utilizes named series like Mezcal Winter Camp and Agave Spirits 101 to transition beverage education into an interactive experience, often incorporating Agave Road Trip-in-a-Box tasting kits. Their work frequently highlights rural infrastructure needs, supported by Lou’s leadership at the non-profit SACRED. Recently, they expanded their technical coverage with the How Not to Kill Your Guests webcast, a safety-focused series for hospitality professionals. By collaborating with heritage-first producers such as G4 Tequila and Mezcal Vago, Bank and Periban prioritize the cultural narratives of maestros mezcaleros over industrial commercialization. Their content serves as a technical resource for bartenders at events including Tales of the Cocktail.