Slow Baja Podcast Advertising - Audience, Sponsors & Contact

Overview

Slow Baja offers an immersive journey into the heart of Baja California, celebrating its unique blend of culture, adventure, and tranquility. Through engaging conversations, the podcast explores the peninsula's stunning landscapes, rich history, and vibrant local scene, often from the perspective of a vintage Toyota Land Cruiser. Episodes feature interviews with local personalities, adventurers, and those with deep connections to Baja, delving into topics ranging from off-road expeditions and motorcycling culture to childhood memories of early Baja travel and the appreciation of local fare like tacos. It appeals to listeners passionate about travel, cultural exploration, history, and outdoor adventure, providing a distinctive, unhurried look at this captivating region.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,969

Est. Podcast Downloads

2,700

Av. Youtube Views

269

Instagram

63k

YouTubers Subscribers

22k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 3K audience size, runs 99% host read ads and promotes 81% of ads for direct response advertisers.

Creator Influence

Michael Emery

Michael Emery is the creative force behind Slow Baja, a multimedia project documenting the culture and rugged landscapes of the Baja California peninsula. Operating from his vintage Toyota Land Cruiser, Emery hosts The Slow Baja Podcast, where he conducts long-form interviews with figures such as off-road racing legend Sal Fish and Taylor Guitars co-founder Bob Taylor. His work emphasizes the philosophy of slow travel, moving away from technical gear reviews to focus on the human stories found in remote Mexican ranches and coastal villages. A former freelance contributor for Forbes and The New York Times, he utilizes professional-grade cinematography and photography to document organized group ventures. His recent launch of the 2026 Slow Baja Winter Expedition showcases his transition from digital storyteller to expedition leader. Through partnerships with heritage brands like Iron and Resin and technical experts at Scheel-mann, Emery provides a high-fidelity look at the intersection of vintage automotive restoration, maritime exploration, and regional gastronomy.

Age: 58 years
Nationality: American
Education: University of Wisconsin

Age: 58 years
Nationality: American
Education: University of Wisconsin

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Recent Campaigns

	Advertisers	Week3/30	Week4/20	Week5/11	Week5/25	Week6/22	Week7/6	Week7/13	Week7/27
Baja Boundbajabound.com	Baja Bound	2	1	1	7	1	1	3	1	Longer term buy 33%
Longitude Maps and Eastview Maplinklongitudemaps.com	Longitude Maps and Eastview Maplink	2	1	1	1	1	1		1	Longer term buy 25%
Iron and Resinironandresin.com	Iron and Resin	1	1	1	1	1	1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Baja Bound	$1,290	+325.8%	95%	88%	43.0ad units	Core Performer	+1
Barbers for Baja	$906	+35.5%	100%	100%	28.0ad units	Core Performer
Rocky Talky	$880	+73.8%	100%	100%	26.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Filmmaker Eric Ebner On Making "The Bull"

0:00 / 0:28

Direct Response

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#1

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