700WLW Weekends Podcast Advertising - Audience, Sponsors & Contact

Overview

700WLW Weekends offers a dynamic blend of local news, sports analysis, and community-focused discussions tailored for the Cincinnati audience. This weekend program delves into regional sports updates, covering teams like the Reds, Bengals, and UC Football, alongside in-depth conversations on current events such as government shutdowns and public health topics like sleep. The podcast distinguishes itself through its interactive format, frequently incorporating listener calls to foster community engagement. It appeals to residents seeking comprehensive local insights, from breaking news and sports commentary to lifestyle advice and societal discussions, all delivered in an accessible, conversational style.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 20 audience size, runs 16% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
iHeartRadioiheart.com	iHeartRadio	23	66	36	50	32	49	1	1		5	18	32	15	46	45	50	29	24	25	23	6	7	1	5	1	Core Performer 83%
O'Connor, Acciani & Levyoal-law.com	O'Connor, Acciani & Levy					1	1	2	1	1	2	2	2		2	1	2	1	1		1	2	1	2			Core Performer 58%
Kelsey Chevroletkelseychevy.com	Kelsey Chevrolet						1		1				2					1	2	2	2	4	1	2			Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$233	-63.2%	1%	97%	800.0ad units	Core Performer	+1
Revisionist History media production	$30	0.0%	0%	100%	105.0ad units	Core Performer	+1
Chumba Casino	$17	+100.0%	5%	90%	80.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Sunday Morning Sports Talk with Ken Broo -- 8/2/26

0:00 / 0:58

Direct Response

S

#1

Run on 1x episode

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