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How to advertise on 99% Invisible: what it costs, who buys, and how to book
How to advertise on ShowOver 90% of reads on 99% Invisible are coded direct response, per Spotsnow. Squarespace, Article, and Quince anchor a design-minded roster on Roman Mars's host-read feed. Here's who buys, how the show is sold, and how to book a spot.
How to advertise on Distractible: what it costs, who buys, and how to book
How to advertise on ShowMore than four in five host-reads on Distractible are coded direct-response, per Spotsnow. Here's who already buys, how the Markiplier-led comedy show sells its inventory, and what that mix means for a media buyer weighing a trackable campaign.
How to advertise on Rotten Mango: what it costs, who buys, and how to book
How to advertise on ShowRoughly 9 in 10 ad reads on Rotten Mango are direct response, and anchor advertiser Mint Mobile has run about 41 to 49 spots. Here's who already buys, how the show is sold, and what it takes for a DTC brand to book a host-read on this true crime feed.
How to advertise on Congratulations with Chris D'Elia: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes more than 85 percent of the reads on Chris D'Elia's comedy feed to direct response, and its anchor gaming buyer has spent over $500K on coded host-reads. Here's who already advertises, how the show sells its inventory direct off the host's own studio, and whether it fits a coded, attributable buy against a young male audience.
How to advertise on Morning Wire: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $900K in estimated tracked spend to Morning Wire's biggest advertiser, a Christian legal ministry running roughly 41 to 48 host reads. Here's who else buys the feed, how it's sold, and why coded direct-response reads convert on a daily conservative news briefing.
How to advertise on Juicy Scoop with Heather McDonald: what it costs, who buys, and how to book
How to advertise on ShowCoded reads make up well over 95 percent of the host-read activity Spotsnow tracks on Juicy Scoop, and anchor advertiser Quince has run roughly 17 to 20 of them. Here's who already buys, how the show is sold, and why a female, US, upper-middle-income audience keeps converting on host-read offers.
How to advertise on PBD Podcast: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes about 96% of PBD Podcast's ads to direct response, and its top spenders are Valuetainment's own merch, conference, and webinar. Here's who already buys, how the host-read inventory is sold, and what a coded offer can do with a mostly male, higher-income, US audience.
How to advertise on The Read: what it costs, who buys, and how to book
How to advertise on ShowEvery host-read sponsorship Spotsnow tracks on The Read runs as direct-response. Squarespace, Chime, and Belvita all buy coded host-reads on this comedy feed, and Squarespace has run roughly 20 to 23 ads. Here's who advertises, how the show is sold through the LoudSpeakers Network, and why the reads convert.
How to advertise on the Joel Osteen Podcast: what it costs, who buys, and how to book
How to advertise on ShowNearly all the tracked ads on the Joel Osteen Podcast are direct-response, and the ministry's own devotional funnel is the biggest spender on the feed. Here's who already buys, how the show is sold, and what a host-read read looks like before you quote a campaign.
How to advertise on Mile Higher: what it costs, who buys, and how to book
How to advertise on ShowRocket Money has run roughly 22 to 25 host-reads on Mile Higher, and Spotsnow classifies nearly all of the show's activity as direct response. Here's who already buys, how the true crime feed is sold, and what a buyer weighing a coded-offer campaign should know before reaching out.
How to advertise on I've Had It: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 99% of tracked ads on I've Had It to direct response. Quince, BetterHelp, and Paca keep re-buying host-read spots to a female-heavy, higher-income, US audience of an estimated 560,000 per episode. Here's who advertises, how the feed is sold, and how a DTC or retail brand books it.
How to advertise on Pod Save the World: what it costs, who buys, and how to book
How to advertise on ShowSimpliSafe has run roughly 17 to 20 host-reads on Pod Save the World, and Spotsnow attributes a near all direct-response posture to the show. Here's who already buys, how the foreign-policy feed is sold through Crooked Media, and how a DTC brand should weigh the buy.
How to advertise on ShxtsNGigs: what it costs, who buys, and how to book
How to advertise on ShowNearly nine in ten host-reads on ShxtsNGigs are direct response, and anchor buyer BetterHelp has run roughly 12 to 14 ads on the feed. Here's who already advertises, how the show sells its host-read inventory, and why healthcare and DTC brands treat this comedy show like a conversion channel.
How to advertise on Killer Stories with Harvey Guillén: what it costs, who buys, and how to book
How to advertise on ShowNearly 97% of the ads on Killer Stories with Harvey Guillén are direct response, and the roster reads like a DTC media plan. Chime, Zip Recruiter, and Shopify anchor a true crime feed sold direct and quoted per campaign. Here's who buys, why they come back, and how a host-read converts on a 4.7-rated show reaching an estimated 580,000 listeners.
How to advertise on BardsFM: what it costs, who buys, and how to book
How to advertise on ShowBetter than nine in ten host-read ads on BardsFM carry a code, URL, or tracked offer, and Spotsnow attributes its anchor advertiser roughly 32 to 37 appearances. Here's who already buys, how the show is sold, and whether it converts for a direct-response brand.
How to advertise on H3 Podcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly three quarters of H3 Podcast's host-read activity is direct response, Spotsnow estimates, and anchor buyers like Cozy Earth, Lifelock, and Teddy Fresh keep coming back. Here's who advertises, how the show is sold, and what it takes to book a host-read on this comedy feed.
How to advertise on The Ezra Klein Show: what it costs, who buys, and how to book
How to advertise on ShowEvery host-read ad Spotsnow tracks on The Ezra Klein Show is direct response, with SoFi running roughly 12 to 14 spots. Here's who already buys, how the New York Times sells it, and why finance brands treat this news feed like a coded conversion channel.
How to advertise on Planet Money: what it costs, who buys, and how to book
How to advertise on ShowPlanet Money's anchor buyer has run roughly 26 to 30 host-read ads, and Spotsnow attributes an estimated over $200K in tracked spend to it. Here's who already advertises on NPR's economics show, how its direct-response reads are sold, and what a buyer should know before booking.
How to advertise on My Brother, My Brother And Me: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 95% of My Brother, My Brother And Me's host-read activity to direct response, with Squarespace running about 15 to 18 ads. Here's who already buys, how the McElroys sell through Maximum Fun, and whether the improv-driven format fits a coded, trackable offer.
How to advertise on Open Thoughts with Funny Marco: what it costs, who buys, and how to book
How to advertise on ShowPrize Picks has run roughly 29 to 34 host-reads on Open Thoughts with Funny Marco, and Spotsnow attributes almost all of the feed to direct-response. Here's who buys, how the show is sold, and whether it fits a coded, trackable campaign.
How to advertise on Freakonomics Radio: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten of the ads Spotsnow tracks on Freakonomics Radio are direct response. Here's who already buys, how the show's host-read inventory is sold through the Freakonomics Radio Network, and why an affluent, data-literate audience converts on a coded offer.
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