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Nearly 99% of the reads on Verdict with Ted Cruz are coded direct response, and the top spender has run roughly 26 to 30 host-reads. Here's who already buys, how the format converts, and how to book a values-aligned buy on a show sold per campaign, not off a rate card.
Every tracked ad on The Liz Wheeler Show is direct response, and the anchor buyer, All Family Pharmacy, has run roughly 11 to 13 reads. Here's who already advertises on this conservative daily, how it's sold through Blaze Media, and what makes coded offers convert on the feed.
Nearly every read on De-Influenced with Dani + Jordan is a coded host endorsement, and Spotsnow attributes a near-total direct-response share to the feed. Cozy Earth, Quince, and Minnow all buy here on host-reads. Here's who advertises, how the show is sold through Dear Media, and whether it fits a performance buy.
Spotsnow attributes nearly all of this show's tracked ad activity to direct response, and the host-read core keeps re-booking. Here's who buys True Crime Bullsh**, how it's sold, and whether a coded host-read fits your brand.
Spotsnow tracks roughly 83 to 97 brands on Reality Hangover, with direct response a slim majority. Spectrum anchors the host-read side, Colgate buys for reach, and the feed reaches an estimated 100,000 listeners who skew young, female, and US-based. Here's who already buys, how it's sold through The Ringer, and how to book.
Spotsnow attributes a 100% direct-response posture on Real Dictators, and anchor buyer Shopify has run roughly 13 to 15 host-read ads. Here's who already advertises, how the show is sold through the Noiser network, and why coded reads convert on this history feed.
Spotsnow classifies 100% of tracked ads on In Our Time as direct response, which is the surprising part for a BBC intellectual flagship. Here's who already buys, how the show is sold, and what a mature, affluent, mostly UK audience of roughly 104,000 means for your buy.
Almost all of the ad activity on All In with Chris Hayes is host-read direct response, Spotsnow data shows, with Thumbtack, Gruns, and Lemonade all buying coded reads. Here's who advertises, how the show is sold, and whether it fits a performance brief.
Roughly three of four ads on Feeling Things with Amy & Kat run as coded direct response, and telehealth brand Rula has logged about 23 to 27 host-reads. Here's who already buys, how the show is sold through Amy Brown's iHeart operation, and what a buyer should know before booking.
Into The Dark runs a 100% direct-response ad mix, and its lead anchor Quince has bought roughly 10 to 12 host reads. Here's who already advertises on the true-crime feed, how it's sold, and why coded DTC brands keep coming back.
Roughly 97% of tracked ads on We Can Do Hard Things run as coded, host-read direct response, and three anchor brands each sit in the over $300K estimated spend tier. Here's who already buys, how the show is sold, and what a buyer should read before committing budget.
Spotsnow data shows the tracked ad activity on I AM RAPAPORT: STEREO PODCAST runs 100% direct-response, with roughly 890,000 estimated listeners and DraftKings among the top buyers. Here's who already advertises, how the show is sold, and what makes Michael Rapaport's feed convert for performance brands.
Spotsnow attributes 100% of tracked host reads on The Tim Dillon Show to direct response, with Upwork, HIMS, and Quince all buying coded reads. Here's who advertises, how the show is sold, and how a buyer books a comedian's endorsement on an independent feed of an estimated 1,000,000 listeners.
Every tracked host-read on How I Work is direct-response, according to Spotsnow. Here's who already buys the productivity show, how Dr. Amantha Imber's endorsements convert, and how the show is sold to reach high-income working professionals.
Spotsnow attributes a near 99% direct-response ad mix to the Lex Fridman Podcast, where nearly every host-read carries a code or URL. Element, Shopify, and Upwork already buy here, and Element alone has run roughly 20 to 23 host-reads across the year. A look at who advertises, how the show sells, and whether it converts.
Spotsnow attributes over $1M in estimated spend and roughly 42 to 49 host reads to Squarespace alone on Last Podcast On The Left, where the direct-response share sits in the 90s. Here's who else buys, how the show is sold, and whether it fits a coded, trackable buy.
Nearly the entire roster on The MeidasTouch Podcast runs direct-response, with Ground News alone placing roughly 22 to 26 coded ads. Here's who already buys, how the show is sold, and what makes an older, higher-income, US audience convert on host-read.
SmartLess sells host-read inventory on a quoted, per-campaign basis through SiriusXM, and Spotsnow attributes direct response on the strong majority of its ads. Anchor buyer BetterHelp has run a repeat flight in the 22 to 27 ad range, alongside LinkedIn and Helix. Here's who already advertises, why comedy brands cluster on this celebrity feed, and how a buyer should think about a spot.
Spotsnow attributes roughly 95 percent of the ad activity on Up First from NPR to direct response, and Amazon Prime alone has run roughly 41 to 48 ads. Here's who already buys the daily NPR briefing, how NPR sells it first party, and what its affluent, US news audience means for a direct-response buy.
Nearly all of Sword and Scale's ad activity is direct-response, and the anchor gaming brand has run roughly 15 to 18 ads over the past year. Here's who already buys, how the show is sold, and whether a coded offer converts against its estimated 1.2 million true crime listeners.
Spotsnow attributes nearly all of The Dan Bongino Show's host-read reads to direct response, and one mortgage lender has run roughly 59 to 69 of them. Here's who else buys, how the show is sold, and what the roster tells a brand weighing a buy.
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