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Roughly 99% of the ads on Bannon's War Room are coded direct response, per Spotsnow, and the top spender has run hundreds of host-reads. Here's who already buys, how the show is sold, and what a media buyer should know before quoting a campaign.
Roughly seven in ten ad reads on Two Hot Takes are direct response, and SKIMS has run about 10 to 12 host-reads. Here's who already buys the relationships podcast, how it's sold, and whether it converts for a DTC brand weighing the feed.
Over 90% of tracked ad activity on Behind the Bastards is direct response, and its top spender, BetterHelp, keeps coming back. Here's who already buys, how Robert Evans' host-reads convert on a skeptical audience, and how the show is sold through Cool Zone Media.
Spotsnow attributes roughly 94% of ad activity on Ellis Ever After to direct response, with beauty brand The Lip Bar running 17 to 20 host-reads and spending over $100K. Here's who else buys Khadeen and Devale's endorsement, how the show sells, and how to book it.
Cars.com has run roughly 14 to 16 host reads on The Best of Car Talk, on a feed Spotsnow pegs at about 97 percent direct-response. Here's who already buys, how the show is sold through NPR, and whether it fits a coded, attribution-driven campaign.
Spotsnow attributes over 99% of ad activity on The Lincoln Project to direct response, with Boll & Branch, Lettuce Financial, and Gruns running coded host reads. Here's who buys, how Rick Wilson sells it, and how the show is booked.
BetterHelp has run roughly 26 to 30 host-read ads on The Rachel Hollis Podcast, and the ad mix skews hard toward coded direct response. Here's who already buys, how the show is sold, and whether it converts for a finance, wellness, or family brand.
Spotsnow attributes almost all of this show's host-read activity to direct response, and BetterHelp alone has run roughly 31 to 36 ads on it. Here's who's already buying, how it converts, and how to book a spot through Goalhanger.
Nearly every host-read on the BiggerPockets Real Estate Podcast runs as coded direct response, sold in-house on a quoted basis. Steadily has run roughly 123 to 144 ads, Indeed and BiggerPockets buy alongside it, and Spotsnow estimates reach at roughly 330,000 listeners. Here's who advertises, how the reads convert, and how a real estate or finance brand books a spot.
Spotsnow attributes roughly 19 of every 20 host reads on The Tim Ferriss Show to direct response. Eight Sleep, AG1, and Shopify all repeat-buy on a feed sold direct and quoted per campaign, with an estimated audience of about 330,000 high-earning, mostly US listeners. Here's who advertises, how the reads work, and how a buyer books.
Well over 9 in 10 of The Official Podcast's host reads are direct response, and its top spender has run roughly 5 to 6 of them. Here's who already buys, how the show is sold, and what a coded read has to do to convert on a young, mostly male, US feed.
Nearly all the ad reads on Life Wide Open with CboysTV are coded direct response, Spotsnow data shows, and Shopify keeps coming back with roughly 6 to 7 host reads. Here's who already buys, how the show sells its host-read inventory, and why coded offers convert with this young, mostly male motorsports audience.
More than nine in ten ads on The GaryVee Audio Experience are direct response, and Indeed alone has run roughly 44 to 51 spots on the feed. Here's who already buys, how the show is sold, and whether it fits a performance buy, all from Spotsnow tracked data.
Roughly 98 percent of reads on This Podcast Will Kill You are direct-response, per Spotsnow. Here's who already buys, how two epidemiologists sell their host-read inventory, and what it takes to book a science feed built to move product.
Spotsnow attributes an estimated over 98% of Park Predators' host-read activity to direct response, so this is a conversion buy, not an awareness play. Quince, Shopify, and Thumbtack all re-book coded offers here, and the show sells host reads on a quoted, per campaign basis. Here's who advertises, how it converts, and how to book.
Spooked runs a 100% direct-response ad mix, per Spotsnow, with Talkspace, Mint Mobile, and Varilux already buying. Here's who advertises on Glynn Washington's paranormal storytelling show, how it's sold through Big Pond Podcast, and what a host-read has to do to convert.
Spotsnow attributes close to 98% of reads on Generation Why: True Crime to direct response, and Audible alone has run roughly 61 to 71 ads on the feed. Here's who already buys, how the show is sold, and whether it converts for a performance buyer.
Spotsnow attributes roughly 99% of Crime Weekly's tracked ad activity to direct response, with subscription brands like Wild Grain, Helix, and Smalls anchoring the feed. Here's who already buys, how the host reads run, and how you'd book one on a show sold direct and quoted per campaign.
Spotsnow attributes more than nine in ten of Story Pirates' host-read spots to direct response, with Olly, Children Incorporated, and Yoto already buying coded offers to a higher-income parent audience. Here's who advertises, how the show is sold, and how to book a family-podcast buy.
DraftKings has run roughly 22 to 25 host reads on Joey Diaz's comedy feed, and Spotsnow data shows nearly all of the show's inventory is coded direct response. Here's who already buys, how the show is sold, and what a men's DTC or gaming brand should know before quoting a campaign.
Nearly all paid reads on The 47 Morning Update with Ben Ferguson are direct-response, sold as host reads through iHeartRadio on a quoted basis. Patriot Mobile has run roughly 56 to 65 host reads, and Compassion International's estimated spend tops $500K. Here's who already buys, why faith-and-freedom brands cluster in this daily conservative news feed, and how a buyer books it.
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