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How to advertise on The Basement Yard: what it costs, who buys, and how to book
How to advertise on ShowNearly 98% of the show's tracked ads are coded host reads, so this is a direct-response buy, not a branding play. HIMS, BetterHelp, and Squarespace all keep coming back with double-digit ad counts. Here's who advertises, how the show is sold, and what that repeat buying tells a media buyer weighing a spot.
How to advertise on The Happiness Lab: what it costs, who buys, and how to book
How to advertise on ShowMore than 9 in 10 reads on The Happiness Lab are coded direct-response, and Quince has run roughly 19 to 22 of them. Here's who already buys the Yale psychology feed, how Pushkin sells it, and what a repeat DTC buyer signals about whether it converts.
How to advertise on THE ED MYLETT SHOW: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98% of the ads Spotsnow detects on THE ED MYLETT SHOW run direct response, and the top spender is a supplement brand with 23 to 26 host-reads. Here's who already buys, how the feed is sold, and why coded offers convert on it.
How to advertise on The Ben and Ashley I Almost Famous Podcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly 8 in 10 ads on The Ben and Ashley I Almost Famous Podcast are direct-response, sold on a quoted basis through iHeartPodcasts. Here's who already buys, what the anchor spends look like, and how a media buyer should think about the feed.
How to advertise on The Art of Manliness: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98% of tracked reads on The Art of Manliness run as direct response, and Chime alone has aired roughly 11 to 13 host reads. Here's who already buys, how the show is sold, and how a coded-offer brand can book a spot on Brett McKay's mostly-male, higher-income feed.
How to advertise on Club Random with Bill Maher: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten of Club Random's tracked sponsor slots are coded, host-read direct response. A mortgage app, a hiring marketplace, and a therapy network anchor the spend, while Toyota and HBO Max ride the same feed for reach. Here's who buys, how the show is sold, and how to book.
How to advertise on Therapy Gecko: what it costs, who buys, and how to book
How to advertise on ShowMore than nine in ten host reads on Therapy Gecko carry a coded offer, and Spotsnow attributes over $3M in tracked spend to Trashy, its top on-air buyer. Here's who advertises, how the young call-in audience converts, and how the show is sold through SiriusXM/Stitcher.
How to advertise on StarTalk Radio: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes more than 90% of StarTalk Radio's ad reads to direct response, and top spender Rosetta Stone has run roughly 25 to 29 host reads. Here's who else buys, how Neil deGrasse Tyson's show is sold, and how to book against a curious, higher-income audience.
How to advertise on The Dr. Phil Podcast: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes an estimated over $200K in tracked spend to Preserve Gold, the show's top host-read advertiser. Here's who else buys The Dr. Phil Podcast, how the direct-response mix works, and how a brand books a spot.
How to advertise on RedHanded: what it costs, who buys, and how to book
How to advertise on ShowRoughly 99% of RedHanded's ads are coded host-reads, and top spender IQBAR has run an estimated 29 to 34 of them. Here's who already buys the show, how it's sold, and why DTC brands with a promo code keep coming back to this young, heavily female true crime feed.
How to advertise on Breaking Points with Krystal and Saagar: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98 out of every 100 ads on Breaking Points are coded direct response, and the anchor buyer has run 61 to 71 reads. Here's who already advertises, how the independent show is sold, and what a buyer weighing the feed should know before booking.
How to advertise on NPR News Now: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a 100% direct-response ad mix to NPR News Now, a coded-attribution feed where Amazon Prime, IXL, Capital One, and Charles Schwab already buy. Here's who advertises, how the newscast format converts, and how a quoted, per-campaign buy works.
How to advertise on The Nikki & Brie Show: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow tracked roughly 135 to 159 advertisers on The Nikki & Brie Show, most reads running as coded direct response. Here's who already buys, why food and home brands cluster on the twins' feed, and how to book a host-read through SiriusXM Podcasts.
How to advertise on Where Should We Begin? with Esther Perel: what it costs, who buys, and how to book
How to advertise on ShowShopify has run roughly 26 to 30 host-read ads on Where Should We Begin?, and Spotsnow attributes nearly all of the show's tracked spots to direct response. Here's who already buys, why wellness and commerce brands cluster on Esther Perel's feed, and how to book a coded read.
How to advertise on U Up?: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $250K in estimated spend to U Up?'s biggest advertiser, SKIMS, and roughly four in five host-read ads run as direct response. Here's who already buys the dating comedy show, why apparel, food delivery, and wellness brands keep coming back, and how a buyer books a quoted host-read.
How to advertise on Culture Apothecary with Alex Clark: what it costs, who buys, and how to book
How to advertise on ShowCulture Apothecary with Alex Clark runs an almost entirely direct-response ad slate, with top spender Jevity logging roughly 51 to 60 host-reads. Here's who already buys, why clean-living brands cluster around Alex Clark, and how to book a coded, trackable spot on a wellness feed reaching an estimated 290,000 listeners.
How to advertise on Code Switch: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over 80% of the ad activity on NPR's Code Switch to direct response, and its top spender has run roughly 22 to 25 appearances in the last stretch. Here's who already buys, how the show is sold, and what a produced NPR-style read has to do to convert on a race-and-culture feed.
How to advertise on Good Hang with Amy Poehler: what it costs, who buys, and how to book
How to advertise on ShowThe vast majority of reads on Good Hang with Amy Poehler are direct response, and anchor buyer Visible has run roughly 5 to 6 host-read spots. Spotsnow breaks down who already advertises, how the show is sold through The Ringer, and whether a young, female-leaning, mostly US comedy audience fits your buy.
How to advertise on Bitch Bible: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes roughly 98 percent of Bitch Bible's ad mix to direct response, and its top spender has run roughly 15 to 18 host-reads. Here's who already buys, how the show is sold, and whether a coded offer converts on Jackie Schimmel's feed.
How to advertise on The Vanished Podcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly seven in ten ads on The Vanished Podcast are built for direct response, and Audible has run roughly 27 to 32 of them. Here's who already buys, how the show sells its produced inventory through Wondery, and what a story-native spot needs to convert.
How to advertise on Very Really Good: what it costs, who buys, and how to book
How to advertise on ShowAbout 8 in 10 host-reads on Kurtis Conner's Very Really Good run direct-response, per Spotsnow. Here's who already buys, how the reads land, and how to book a show sold direct rather than through a big network.
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