Browse all Resource Hub articles. Search by title or excerpt and filter by tag.
Roughly 7 in 10 of the show's tracked host-reads go to direct-response advertisers, and top spender Talkiatry keeps coming back. Here's who already buys Science Vs, how Spotify sells the inventory, and what the mix means if you're weighing a coded, trackable buy.
Roughly 98% of the reads on I Think Not! are direct-response, Spotsnow data shows, and its top spender has run about 21 to 24 host-reads. Here's who already buys, how the show is sold, and why commerce brands keep coming back.
Every host-read on The Primal Podcast is direct response, and the top advertiser is the host's own tallow skincare line, which has run roughly 23 to 26 ads. Here's who already buys, how the reads convert, and how to book a coded-offer spot on a show sold direct.
More than nine in ten ads on Talking Feds are coded direct response, and Quince has run roughly 16 to 19 of them. Here's who already buys Harry Litman's host-reads, how the show is sold, and what a buyer weighing a direct-response play should know before booking.
Progressive has run roughly 26 to 30 host-reads on IMO, and Spotsnow data shows close to nine in ten of the show's ads are direct-response. Here's who already buys, how the show is sold, and whether a coded read pays back on a feed that skews strongly female and working-age.
Spotsnow attributes nearly all of Hysteria's tracked ad activity to direct response, sold per campaign through Crooked Media. Here's who already buys, why DTC apparel and wellness cluster on this young, female-skewing feed, and how to book a host-read.
The direct-response share on 10% Happier with Dan Harris runs in the mid-90s percent, Spotsnow data shows, and Quince has run roughly 85 to 99 coded host-reads. Here's who already buys, how the show sells, and whether a health and wellness feed like this converts for your brand.
Spotsnow attributes roughly 97 percent of the show's tracked host-read activity to direct response. Here's who already buys, why coded offers work on this feed, and how to book a host read with Gretchen Rubin and Elizabeth Craft.
Roughly 96% of the ads on Mind Pump run as coded direct response, and Element (LMNT) has bought 11 to 13 host-reads to keep proving the math. Here's who already advertises on the show, how it's sold, and whether a fitness DTC buy converts.
Spotsnow attributes roughly 9 in 10 of Business Wars' tracked ads to direct response, anchored by Audible's roughly 48 to 56 reads. Here's who already buys, how the show is sold through Wondery, and whether its higher-income, US-heavy audience fits a conversion-driven buy.
Roughly 99% of tracked ads on Stories Podcast run as direct-response host reads, and anchor buyer Skylight has run about 16 to 19 of them. Here's who else advertises on this bedtime feed, how Amanda Weldin's in-character reads convert, and how to book through the Starlight network.
Quince has run roughly 17 to 20 host-reads on Literally! With Rob Lowe, and Spotsnow data shows an overwhelming majority of the show's ads run as direct response. Here's who already buys, how the show is sold, and what a converting host-read looks like.
Roughly 9 in 10 tracked ads on Fly on the Wall are coded direct response, and 5-hour Energy alone has run roughly 55 to 64 host reads. Here's who already buys, how the show is sold, and how to book a spot.
Spotsnow attributes an estimated over $150K in total spend to DISGRACELAND's top advertiser, Virgin Voyages, across roughly 24 to 28 ads. Here's who else buys the true crime feed, why it runs on coded host-reads, and how a media buyer should approach it.
Nearly every host read on True Crime All The Time runs a code or a URL, and the top spender alone has run roughly 37 to 43 of them. Here's who already buys, how the show is sold, and what the direct-response mix means for a brand weighing the buy.
Nearly 9 in 10 tracked ads on Untraditionally Lala are direct response, per Spotsnow, and Nutrafol has run roughly 24 to 28 host reads. Here's who already buys, how Lala Kent's feed converts, and how to book through iHeartRadio.
Spotsnow attributes more than 90% of host-read activity on The NoSleep Podcast to direct response, and its top buyer, BetterHelp, keeps coming back for roughly 13 to 15 spots. Here's who else buys, how the show is sold, and why coded offers convert on a late-night horror feed.
Nearly 95% of tracked ads on The Golden Hour are direct-response host-reads, and Spotsnow shows top spender Smile Generation running roughly 10 to 12 of them. Here's who already buys the comedy show from Chris D'Elia, Erik Griffin, and Brendan Schaub, how it's sold, and whether it fits a coded direct-response buy.
Every tracked host-read on Sadie Robertson Huff's WHOA That's Good Podcast is direct response, per Spotsnow, and Shopify alone has run roughly 21 to 24 of them. Here's who buys the feed, why faith and wellness brands cluster on it, and how a coded campaign gets booked.
Spotsnow attributes almost every tracked ad on The Right Time with Bomani Jones to direct response, and FanDuel alone has run roughly 50 to 58 spots. Here's who else buys, how the show sells its host-read inventory, and what it takes to book a coded, attribution-first campaign.
Spotsnow attributes host-read direct response to roughly 9 in 10 of the ad activity it tracks on Pivot, the Kara Swisher and Scott Galloway show. Here's who already buys, how the reads convert, and how the feed is sold.
Page 19 of 40 · 820 articles