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Spotsnow attributes more than 90 percent of supermegashow's tracked host-reads to direct response, and anchor buyer Shopify keeps coming back. Here's who already advertises on the comedy feed, how it's sold, and whether it converts for DTC brands chasing young men.
Roughly 95% of tracked ads on LadyGang are direct response, and Macy's has run somewhere around 33 to 39 spots on the feed. Here's who else buys, how the show is sold, and what a host read has to do to convert with its female, mid-to-upper-income audience.
Sheba has run roughly 26 to 30 ads on Pod Meets World, and Spotsnow estimates its spend there tops $200K. Here's how the show sells its host-read inventory, which brands already buy, and why pet, baby, and kids' brands keep coming back to this millennial, mostly female, US audience of roughly 220,000 listeners.
Roughly seven in ten ads on Bussin' With The Boys run as direct response, and top spender FanDuel has run roughly 19 to 22 host-reads. Here's who already buys, how the show is sold, and whether it converts for a DTC brand chasing young men.
Rocket Money has run roughly 25 to 29 host-read ads on Lights Out, and Spotsnow attributes nearly all of the show's tracked activity to direct-response reads. Here's who already buys, how the true crime feed is sold, and what a buyer sizing up a coded-offer campaign should know before reaching out.
More than 99% of the ads on Snap Judgment are coded host reads, which makes this near-pure direct response. Quince, Chime, and Shopify all buy in, the show sells through PRX on a quoted basis, and Spotsnow estimates reach at roughly 226,000 listeners. Here's who advertises, how it converts, and how to book.
Over 95% of the ad activity on Insight with Chris Van Vliet is coded direct response, and NordVPN alone has run roughly 38 to 44 host-reads. Here's who already buys, how the show is sold, and what a buyer should know before booking.
Spotsnow attributes over $370K in estimated spend to the show's top host-read sportsbook, Hard Rock Bet, which alone has run roughly 52 to 61 ads. Here's who else buys, how the feed is sold, and whether it fits a direct-response play.
Spotsnow classifies Pop Culture Happy Hour's ad mix as almost entirely direct response, with a roster of over 130 advertisers and an estimated audience of roughly 227,000 listeners. Here's who already buys, how NPR sells it, and how to move on a spot.
Almost every ad on The Brilliant Idiots is direct response, and anchor buyer Squarespace has run roughly 28 to 33 reads, per Spotsnow. Here's who else buys, how the show is sold, and whether the Charlamagne Tha God and Andrew Schulz feed fits a DTC conversion play.
Spotsnow attributes roughly 94% of tracked ads on Inside of You with Michael Rosenbaum to coded host reads. See who already buys, how the show sells its inventory, and whether it fits a direct-response plan before you commit budget.
More than nine in ten of Higher Learning's ads run as direct response, and Spectrum has run roughly 6 to 8 host-reads on the feed. Here's who already buys, how the show is sold, and what a host-read actually sounds like for a buyer sizing up a campaign.
Over 90% of the tracked ads on The Rich Roll Podcast are direct-response, and the show sells host-read inventory direct, quoted per campaign. See who already buys, why health and wellness brands cluster here, and how a coded read like Whoop's converts.
Spotsnow tracks roughly 27 to 33 advertisers on DRAMA MAMA, and the top spenders are recruiting and hospitality names buying reach, not coded host reads. Here's who runs on Ben of the Week's feed, how the show is sold, and what a buyer should know before quoting a campaign.
Roughly 4 out of 5 ads on Decisions, Decisions run in direct-response host-read style, and its top spender has come back for 15 to 18 reads. Here's who already buys the candid dating-and-relationships show, how it's sold, and what converts for beauty and fintech brands weighing a buy.
Almost all of Cleared Hot's ad activity runs as direct-response host reads, with Element (LMNT) alone logging roughly 4 to 5 spots. Here's who already buys former Navy SEAL Andy Stumpf's feed, how it's sold, and what makes a coded read convert with a working, outdoors-minded audience.
Roughly nine in ten of Fore Play's tracked ads are direct response, and Bombas anchors the roster with roughly 13 to 15 host-reads. Here's who already buys the Barstool golf feed, how it's sold, and why coded offers convert with its young, mostly male, US audience.
SeatGeek has run roughly 10 to 12 host reads on The Sip, and Spotsnow data shows the show runs almost entirely on coded direct-response reads. Here's who already buys, how the taste-test format converts, and how a young, heavily female audience turns promo codes into installs and ticket sales.
Spotsnow attributes an estimated over $500K in tracked spend across Park After Dark's top sponsors, and the vast majority of measured ads run direct response. Here's who already buys, how the show is sold, and what a coded-offer buy looks like on a male-skewing comedy feed split across the US and Canada.
More than 97 percent of ads on The Rest Is Politics run as direct response, and top spender Fuse Energy has come back for roughly 21 to 24 host-reads. Here's who already buys, how Campbell and Stewart's reads convert, and how the show is sold through Goalhanger.
Every tracked ad on NPR's Embedded is classified direct response by Spotsnow, and the top advertiser has run roughly 13 to 15 placements. Here's who already buys the documentary feed, how it's sold, and whether it fits a response campaign.
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