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Direct-response reads make up more than nine in ten of the ad activity on Julian Dorey Podcast, and Aura leads the spend with roughly 18 to 21 reads. Here's who already buys, how the show is sold, and why a security-and-money audience converts on host reads.
Roughly four in five ads on The Ringer NBA Show are direct-response, per Spotsnow, and FanDuel anchors the feed with about 27 to 32 host-read appearances. Here's who already buys, how the show is sold through The Ringer, and whether it fits a performance budget.
Spotsnow classifies all of The Interview's tracked ads as direct response, and top buyer Visible has run roughly 6 to 7 spots on the NYT audio show. Here's who else already advertises, how the show is sold per campaign, and why finance, telecom, and wellness brands keep coming back.
Roughly nine in ten tracked ads on Gals on the Go run as direct response, and Quince, BetterHelp and CORT keep coming back on host-reads with codes attached. Here's who buys the young-women feed, how it's sold, and what a buyer should know before quoting a campaign.
Close to 99% of the ads on Astonishing Legends run as coded direct response, and the show's top spender has run roughly 14 to 16 host reads. Here's who already buys, how the show is sold, and what a buyer should know before quoting a campaign.
Close to nine in ten of Dissect's ads are direct-response host-reads, per Spotsnow, and Spectrum, Warby Parker, and Whole Foods Market all buy that way. Here's who already advertises on the album-analysis show, how the inventory is sold, and how a direct-response brand books it.
Gusto has run roughly 7 to 8 host-read ads on 30 for 30 Podcasts, and Spotsnow classifies the show's entire host-read side as direct response. Here's who already buys, how the show is sold, and what its documentary format means for a coded read.
More than 85% of tracked ads on Small Town Dicks are coded direct response, and Home Chef, Mint Mobile, and SimpliSafe all buy in. Here's who advertises, how the true crime feed is sold, and what it takes to book a host-read.
Nearly nine in ten host-read spots on JimmyTheGiant run as coded direct response, and privacy brands like Cyber Ghost VPN, Incogni, and Squarespace keep coming back. Here's who buys, how the show is sold, and how a media buyer sizes it up.
Roughly 9 in 10 host-reads on Tin Foil Hat With Sam Tripoli carry a coded direct-response offer, Spotsnow data shows. Here's who already buys, how the show is sold, and why WiseWolf Gold and Silver keeps coming back across roughly 23 to 27 host-reads.
About 9 in 10 ads on MeatEater Conservation run as direct response, and T-Mobile has bought roughly 19 to 22 host-reads. Here's who else advertises, how the show sells its inventory through The MeatEater Podcast Network, and why coded offers convert on Cal Callaghan's outdoor feed.
Spotsnow attributes a 100 percent direct-response ad mix to Swindled, where SimpliSafe has run roughly 14 to 17 host-reads against an estimated 190,000 true crime listeners. Here's who already buys, how the show sells, and whether it fits a coded, measurable campaign.
Black Rifle Coffee has run roughly 40 to 46 host-read spots on The Graham Allen Show, an estimated over $200K and the top buyer on the feed. Spotsnow data shows nearly all tracked ads run coded direct response to a veteran host's patriot-facing audience. Here's who already buys, how the show sells, and how to book it.
Over 95% of reads on Undisclosed: Toward Justice are direct response, and Spotsnow data shows why coded-offer brands buy this attorney-hosted true crime feed. Here's who already advertises, from Alloy Health to Quince, how the show is sold, and what it takes to book.
About 97% of the ads Spotsnow tracks on Transformation Church are coded, direct-response host-reads, and the heaviest repeat buyer has run roughly 14 to 16 of them. Here's who already advertises on the sermon feed, how it's sold, and whether it fits a performance buy.
Roughly 97% of tracked ads on Race Chaser with Alaska & Willam are direct-response, per Spotsnow. Squarespace, BetterHelp, and Hungry Root run coded host reads to an estimated 195,000 young, creative, US-heavy listeners. Here's who already buys, how the show is sold, and how a buyer should weigh it.
Nearly all of What We Said's ads run as coded host-reads, and Spotsnow attributes almost every buy to direct response. Labcorp, Lululemon, and Rocket Money already rebuy the feed. Here's who advertises, how the show is sold through Dear Media, and how a buyer sizes up a campaign against an estimated audience of roughly 195,000 listeners.
Roughly 88% of tracked ads on This Is Important are direct-response, and the show's top spender, Kachava, has run about 12 to 14 host-read spots. Here's who already buys, how the comedy feed is sold through iHeartRadio, and why it converts for DTC brands chasing coded offers.
Spotsnow attributes about 95% of We're Alive's host-reads to direct response, with BetterHelp, Whole Foods Market, and Home Chef all buying against an estimated 195,000 listeners. Here's who already advertises on the zombie audio drama, how the show is sold, and what a buyer should know before booking.
Almost every host-read sponsorship on Nothing Much Happens is direct response, with Spotsnow putting the share in the high 90s. See who already buys, why wellness and DTC brands cluster on a female, higher-income bedtime audience, and how host Kathryn Nicolai sells her inventory per campaign.
Spotsnow attributes over $350K in estimated spend to rSlash's top advertiser, Chime, and nearly the whole roster runs coded host reads. Here's who buys the daily Reddit-narration feed, how it's sold, and why direct-response brands keep renewing.
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