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Roughly 98% of tracked ad activity on The Confessionals is direct response, and Rumble Premium, Banyan Botanicals, and Quince all run coded host-reads and come back for more. Here's who buys, how Tony Merkel's read converts, and how to book on a feed sold direct through Merkel Media.
Spotsnow attributes about 96% of ad activity on Scrubbing In to direct response, and anchor buyer DIFF Eyewear has run roughly 24 to 28 host-read appearances. Here's who already advertises to this young, female-skewing audience, how the show is sold, and what a buyer weighing a performance flight needs to know before reaching out.
Nearly all paid reads on Voices for Justice are direct-response, and top spender Quince has run roughly 10 to 12 host-read ads. Here's who already buys Sarah Turney's true crime feed, how the show is sold, and what a female-skewing DTC audience means for your coded offer.
Roughly six in ten tracked ads on Las Culturistas lean direct response, sold as host-read inventory through the iHeartPodcast Network and quoted per campaign. Here's who already buys, how the reads convert, and how to book a spot.
Host-reads on On the Media run direct-response about four-fifths of the time, and Progressive has run roughly 33 to 39 ads on the feed. Here's who already buys, how WNYC sells the show on a quoted basis, and whether a coded read pays back for your brand.
Roughly 95% of reads on Worklife with Molly Graham are direct-response, and the feed is sold direct on a quoted, per-campaign basis. AT&T, LinkedIn, and Walmart anchor a roster of 67 to 78 brands. Here's who buys, why the format converts, and how to book against an estimated audience of 180,000.
Spotsnow attributes almost every read on Are You Garbage? to direct response, and top spender Chime has run roughly 13 to 15 host-reads. Here's who already buys, how the show is sold, and what its coded-attribution mix means for a DTC or fintech buyer weighing a test.
Roughly 9 in 10 ads on Real Crime Profile run as coded host reads, and Spotsnow data shows Quince, Talkspace, and SoFi already buying that way. Here's who advertises, how the show is sold through Wondery, and whether a true crime feed built on two former investigators fits a direct-response buy.
Essentially all of the host-read ads on Pints With Aquinas read as direct response, and top spender Exodus 90 has run about 65 to 76 of them. Here's who already buys, how the show is sold, and why faith brands convert on Matt Fradd's feed.
More than 9 in 10 tracked ads on the Chris Hayes podcast are direct response, per Spotsnow. Here's who already buys, how the in-house MSNBC feed sells, and why finance brands like Wise and Navy Federal keep coming back to an affluent, US-based news audience.
Every tracked ad on This is Love is direct response, Spotsnow data shows, and the roster leans DTC and B2B software. Here's who buys, how the show is sold, and what it takes to book a host-read on this narrative feed from the creators of Criminal.
Spotsnow attributes almost all of Dumb Blonde's tracked ad activity to direct response, and its top spender Mint Mobile has run roughly 97 to 113 host-read ads. Here's who already buys Bunnie XO's feed, how it's sold, and whether a coded read fits your brand.
Carvana has run roughly 48 to 56 ads on It's Been a Minute, and Spotsnow attributes the vast majority of the show's inventory to direct-response. Here's who already buys Brittany Luse's NPR culture feed, how it's sold, and whether it fits a coded, attributable offer.
Spotsnow attributes roughly 99 percent of The Telepathy Tapes' ads to direct response, and Quince alone has run roughly 14 to 16 host-reads. Here's who already buys, how the show is sold, and whether it converts for DTC brands weighing a buy.
Spotsnow attributes 100% of tracked advertiser activity on the Dry Creek Wrangler Podcast to direct-response ads. USAA, LinkedIn, and Whole Foods Market already buy, all through produced spots sold on a quoted basis. Here's who advertises, why the mix converts, and how a buyer books a midlife, US, faith-minded audience.
Over 90% of the ads on Everything Iconic with Danny Pellegrino run as direct-response, and Michaels has bought roughly 13 to 15 spots. Here's who already advertises, how the show is sold, and what a first flight looks like for a retail, home, or DTC brand.
Almost every tracked ad on The Prosecutors runs as a direct-response host read, and Progressive Insurance alone has run roughly 67 to 78 of them. Here's who else already buys, how the show is sold, and what its two-former-prosecutors format means for a coded offer.
Roughly 9 in 10 tracked ads on The Indicator from Planet Money are direct-response, and Carvana alone has run roughly 36 to 42 of them. Here's who already buys, how the show sells its host-read time, and whether a coded offer converts on a daily NPR econ feed.
Over four in five ads on Drink Champs run as direct response, and Starz has flighted roughly 14 to 17 coded reads. Here's who already buys, how the show is sold through The Black Effect Podcast Network, and what its host-read format means for a buyer weighing an entertainment or DR campaign.
About 99% of The Chalene Show's tracked ads run as host-read direct response, sold direct and quoted per campaign. Here's who already buys, why supplement and skincare brands repeat, and how a buyer books a coded read to an estimated 185,000 midlife-women listeners.
More than nine in ten of the ads on Club Shay Shay run as coded direct response, and anchor buyer PrizePicks has logged roughly 315 to 370 spots. Here's who already advertises, how Shannon Sharpe's show is sold, and what a host-read has to do to convert.
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