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Nearly all the ad activity Spotsnow tracks on A Date With Dateline is direct-response host-read. Nutrafol, Homeaglow, and Boll & Branch anchor a roster of home and wellness brands chasing a strongly female, home-minded true crime audience. Here's who already buys, how the show is sold, and how to book a host read.
Spotsnow attributes roughly nine in ten of the tracked ads on Cult Liter with Spencer Henry to direct response. Here's who already buys, how the show sells its host-read inventory, and what the mix tells a media buyer sizing up a true crime feed with an estimated 110,000 listeners.
DraftKings has run roughly 38 to 44 host-read spots on The Pat McAfee Show, and Spotsnow ranks it the show's top advertiser by estimated spend. Here's how the show sells its inventory, which sportsbooks and ticketing brands already buy, and what that mix tells a media buyer sizing up a direct-response play to a male sports audience.
Spotsnow attributes roughly 97% of Red Pilled America's ads to direct response, and its top spender, The Licorice Guy, has run roughly 49 to 57 host reads. Here's how the iHeartRadio show is sold, who already buys, and whether coded offers convert on this narrative political feed.
Almost all of the paid activity Spotsnow tracks on The Bonfire is direct response, and the top spender, Babbel, has run roughly 60 to 70 host-reads. Here's who already buys, how the show is sold through SiriusXM, and how a coded offer books.
More than 95% of tracked reads on RISK! are direct response, and anchor buyer OneSkin has run roughly 11 to 13 ads on the storytelling show. Here's who already advertises, how the host-read inventory is sold, and what a coded read has to do to convert with Kevin Allison's confessional audience.
Direct response makes up nearly all of the ad mix on LOVERS by Shan, and Spotsnow data shows Lemonada Premium has run roughly 8 to 9 host-reads on the intimacy show. Here's who already buys, how the feed sells its inventory, and why wellness and relationships brands treat Shan Boodram's endorsement as a performance channel.
Every host-read ad Spotsnow tracks on I Survived is direct response, which tells you what this true crime feed really is: a coded-URL, promo-code channel, not a branding buy. Here's who already buys, how the show is sold, and whether it fits a performance play.
Nearly all of the host-read activity on True Crime All The Time Unsolved is direct response, sold per campaign through PodcastOne. Here's who already buys, from Shopify to Progressive to Talkiatry, what the reads look like, and how to book a coded offer on a feed built to convert.
WeatherTech has run roughly 25 to 29 host-read spots on The Mismatch, with over $100K in estimated total spend, and it keeps coming back. Here's who else buys the NBA feed, how it's sold through The Ringer, and why almost every read is coded direct response.
Direct-response reads run about three quarters of the ad activity on The Big Picture, and Wells Fargo has run roughly 13 to 15 spots. Here's who already buys, how the show sells its host-read inventory, and what the mix means for a buyer weighing a film-feed test.
Spotsnow attributes a 9-in-10 direct-response share to Triforce!'s host-read inventory. Here's who already buys, why DTC electronics and commerce brands fit a young, mostly male, gaming-adjacent audience, and how the show is sold: quoted per campaign, direct, not off a rate card.
Direct response drives over 90% of host-reads on Two Judgey Girls, and anchor buyer Nuuly has run roughly 27 to 32 spots. Here's who already advertises on the reality-TV recap show, how it's sold, and why fashion and home DTC brands keep coming back.
Every tracked host-read ad on After Bedtime with Big Little Feelings is direct response, and Quince, its top spender, has run roughly 5 to 6 reads. Here's who already buys, how the show is sold, and whether it fits a coded, attributable buy to a high-income parenting audience.
Roughly 95% of tracked ad activity on Your Favorite Thing with Wells & Brandi is direct response, per Spotsnow. Quince has run roughly 41 to 47 host reads, with First Leaf and Zazzle close behind. Here's who buys, how the iHeartRadio show is sold, and why retail DTC brands keep coming back to a young, overwhelmingly female audience.
Well over nine in ten of National Park After Dark's tracked sponsor reads are direct-response, and its top spender has run roughly 7 to 8 host-read ads. Here's who already buys, how the show is sold, and whether it fits a coded-offer campaign.
New Balance has run roughly 97 to 113 host-read ads on Men In Blazers, and Spotsnow classifies most of the show's spots as direct response. Here's who already buys, how the soccer feed is sold, and whether it fits a coded-offer campaign.
One advertiser accounts for over $200K in estimated spend on First Take, running roughly 130 to 155 host-read ads. Here's who else buys Stephen A. Smith's feed, how it's sold direct through ESPN, and why direct-response brands keep coming back.
Every host-read advertiser tracked on Know Your Aura with Mystic Michaela is a direct-response buyer, and Spotsnow puts that share at 100%. See who repeats, from OneSkin to Smalls to Veracity Health, how the show is sold, and what makes a psychic medium's endorsement convert for DTC wellness brands.
Spotsnow attributes over $380K in tracked spend to Compassion International, which has run roughly 97 to 113 host reads on The Ben Ferguson Podcast. Nearly every classified ad on the feed is direct response, so a buyer here is renting attribution to a conservative, faith-driven audience. Here's who already advertises, how the show is sold, and how to book.
Quince has run roughly 21 to 24 coded host-reads on Game Scoop!, and Spotsnow attributes a near-total direct-response posture to the IGN gaming feed. Here's who already buys, how the show is sold through Geek Media, and whether it fits a direct-response test for your brand.
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