Nil, operating as the NIL Store, is a merchandising platform that specializes in officially licensed apparel and merchandise for college student-athletes. The company enables athletes to capitalize on their Name, Image, and Likeness (NIL) rights by providing a digital storefront where they can offer personalized merchandise, including apparel featuring their names and numbers. The NIL Store partners with over 100 schools and serves more than 20,000 athletes across the nation.

Founded as part of Campus Ink, which has a history dating back to 1947, the NIL Store was launched in 2021 with the mission of helping student-athletes monetize their NIL rights. The company manages all production and fulfillment internally, ensuring quality control and timely delivery. Fans can purchase merchandise directly from the NIL Store, with payments going directly to the athletes, supporting their earnings. The platform continuously onboards new athletes and develops custom merchandise drops, making it a comprehensive solution for college athletes looking to promote their personal brands.