Country Roads Webcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Country Roads Webcast" is an essential listen for dedicated West Virginia Mountaineers football fans and Big 12 conference enthusiasts. Hosted by a panel of lifelong WVU supporters, this podcast delivers comprehensive pre-game previews, including detailed matchup breakdowns and score predictions, alongside insightful post-game reviews, reactions, and statistical analysis. Episodes consistently cover key player performances, coaching strategies, and broader conference news, offering a fan-centric perspective on every play and season development. The show's engaging and knowledgeable hosts provide a deep dive into the world of college football, making it a go-to source for in-depth discussion, informed opinions, and community connection for anyone passionate about the Mountaineers and the Big 12.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,926

Est. Podcast Downloads

540

Av. Youtube Views

1,386

Instagram

261

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 1.9K audience size, runs 10% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Jordan Janes

Based in West Virginia, Jordan Janes hosts a fan-focused media outlet centered on West Virginia University athletics. The broadcast features daily news updates and live recruiting specials that translate complex transfer portal movements and high school commitments into accessible analysis for the Mountaineer fanbase. A credentialed member of the media, Janes frequently appears at Milan Puskar Stadium and the WVU Coliseum to provide on-site reporting. The programming often includes the WVU News Daily series and CRW Live broadcasts, which offer immediate reactions to roster changes and athletic milestones. A recent win for the channel includes its coverage of the WVU Rifle National Championship and the Baseball team's Coal Rush uniform reveal, which garnered significant attention within the Big 12 community. By partnering with the Bleav Podcast Network, the show maintains a professional radio-style aesthetic while prioritizing the interests of the local sports community and supporting the Country Roads Trust initiative.

Age: 36 years
Nationality: American
Education: West Virginia University

Age: 36 years
Nationality: American
Education: West Virginia University

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/25	Week6/22	Week8/3	Week8/17	Week8/31	Week9/7	Week9/14	Week9/28
DSW Designer Shoe Warehousedsw.com	DSW Designer Shoe Warehouse	2	3	1	3			2			9	Test in progress 17%
Easy Taghctra.org	Easy Tag	4	3						4	4		Test in progress 17%
Kotexkotex.com	Kotex					5	4					Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DSW Designer Shoe Warehouse retail	$344	+100.0%	0%	77%	31.0ad units	Core Performer	+1
T-Mobile telecommunications	$206	+100.0%	0%	100%	7.0ad units	Core Performer	+1
Easy Tag government administration	$202	+100.0%	0%	100%	15.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

WVU News Daily (May 25th) | West Virginia Mountaineers | WVU Sports

0:00 / 1:09

Direct Response

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#1

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