Y’s Guys Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Y’s Guys Podcast offers a comprehensive and enthusiastic deep dive into BYU athletics, primarily focusing on football but also covering basketball, soccer, and other university sports. Hosted by Dave McCann and Blaine Fowler, the show provides expert analysis, game previews, and post-game breakdowns, dissecting team performance, player statistics, and Big 12 conference dynamics. Episodes frequently feature interviews with BYU legends and current athletes, offering unique insights and historical context, such as celebrating significant anniversaries in BYU sports history. Targeting dedicated BYU fans, alumni, and college sports enthusiasts, the podcast serves as a central hub for staying updated on Cougar Nation's athletic endeavors, celebrating victories, and analyzing challenges with a professional yet passionate tone. It's essential listening for anyone deeply invested in the world of BYU sports.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,154

Est. Podcast Downloads

760

Av. Youtube Views

394

YouTubers Subscribers

7k

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

GOOD

71%

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The Bottom Line

This show has an estimated 1.2K audience size, runs 71% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Redmond Re-Lyteredmond.com	Redmond Re-Lyte	2	3	3	1	4	5		3	1					1	3	2	1	3	3	1	2	1	3	2	3	Core Performer 83%
Cougar Tribecougartribe.com	Cougar Tribe		1	1	1	1	1		1	1		1	1		1		1	1	1	1	1	1	1	1	1	1	Core Performer 83%
BYU Pathway Worldwidebyupathway.edu	BYU Pathway Worldwide	1	2	1	1	4	2	1	1	2	2	1	2	4	2	2	2	1	2	1	2	1	1		2	2	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mountain America Credit Union financial services	$1,901	-12.5%	96%	61%	121.0ad units	Core Performer	+1
Redmond Re-Lyte	$1,570	-28.1%	95%	99%	87.0ad units	Core Performer	+1
BYU Pathway Worldwide	$1,363	-34.6%	98%	88%	80.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Fall Camp Update | Jeff Hansen | Jen Rockwood | Mark Ogletree | Superfans Rulon McKay, Nelson Abbott

0:00 / 0:13

Direct Response

F

#1

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