Youth Inc. is a dynamic media company founded by former NFL star Greg Olsen, dedicated to enriching the youth sports ecosystem. Through insightful interviews and educational content, the platform empowers young athletes, parents, and coaches. Olsen, serving as the primary host, leverages his extensive sports background to facilitate discussions with high-profile guests, including Tom Brady and Malcolm Gladwell, on critical topics like athlete development, sports psychology, and parental involvement. The channel features popular series such as the "Mic'd Up" segments, offering unique behind-the-scenes access to youth sports teams, and has successfully launched its inaugural season with a roster of A-list guests. Youth Inc. also collaborates with major brands like Dick's Sporting Goods to further its mission of fostering positive athletic experiences and building character in the next generation.