Yours Truly Johnny Dollar Podcast Advertising - Audience, Sponsors & Contact

Overview

Yours Truly Johnny Dollar" revives the golden age of radio with thrilling fictional crime narratives centered around a sharp insurance investigator. Each episode plunges listeners into complex cases, blending suspense, mystery, and classic detective storytelling. This podcast is ideal for enthusiasts of vintage audio dramas, film noir aesthetics, and intricate whodunits, offering a nostalgic yet engaging experience. It captures the essence of a bygone era of entertainment, appealing to those who appreciate historical media and well-crafted fictional investigations.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 100 audience size, runs 5% host read ads and promotes 70% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/23	Week3/30	Week4/6	Week4/20	Week4/27	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20
L&Mlmcigarettes.com	L&M					1	1	5	5	2	5	2	1	5	2	5	4		Core Performer 50%
L&M Filterslm.com	L&M Filters	1	1	2				1	1	1	2	1		2	1	8		2	Longer term buy 42%
Chesterfieldchesterfield.com	Chesterfield		2	5	2	2	3		8		8		3			2	5	8	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Philip Morris mechanical or industrial engineering	$112	0.0%	1%	48%	86.0ad units	Core Performer	+1
CBS entertainment	$104	-61.7%	2%	49%	82.0ad units	Core Performer	+1
Chesterfield furniture	$94	+384.2%	0%	29%	69.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Gunsmoke - Kittys Kidnap

0:00 / 0:41

Direct Response

G

#1

Run on 1x episode

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