Jen Conger is an intuitive business strategist who specializes in lean operational models for entrepreneurs. She develops frameworks that integrate generative AI into daily workflows, specifically utilizing Claude Projects to replace traditional staffing needs with automated executive roles. Conger leads the AI Powerhouse program, a curriculum designed to help creators build custom strategic partners such as an AI Chief Marketing Officer or Chief Strategy Officer. Her methodology combines data-driven digital marketing with spiritual principles, often referencing biblical insights and intuition-led decision making. She recently launched the Gateway to $20K bootcamp, which focuses on simplifying offer structures to increase average order value without increasing human labor. Through her Plan on Purpose retreats, Conger provides roadmap development using the D.A.D. Matrix to delegate, automate, and delete non-essential tasks. Her work is tailored for parents seeking to scale professional ventures within school hours, prioritizing nervous system health and sustainable growth over traditional hustle culture.