Your Next Mission® Podcast Advertising - Audience, Sponsors & Contact

Overview

Your Next Mission® is an essential resource for veterans, active military personnel, military spouses, and their families, hosted by 12th Sergeant Major of the Army Jack L. Tilley. This podcast goes beyond general military discussions, offering practical, actionable insights on navigating post-service life, understanding crucial benefits like dental and vision coverage, and connecting with vital support organizations such as the Association of the United States Army (AUSA). Each episode features expert guests who provide guidance on transitions, advocacy, and maintaining well-being. The show's professional yet supportive tone aims to empower its audience with the knowledge and resources needed to confidently manage their 'next mission' in civilian life, making it a key listen for anyone seeking comprehensive support and information within the military community.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

21,022

Est. Podcast Downloads

260

Av. Youtube Views

20,762

YouTubers Subscribers

31k

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Direct Response

Brands with CTAs

OKAY

45%

Host Read %

% of host read ads

OKAY

51%

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The Bottom Line

This show has an estimated 21K audience size, runs 51% host read ads and promotes 45% of ads for direct response advertisers.

Creator Influence

Jack Tilley

Jack L. Tilley, the 12th Sergeant Major of the Army, provides mentorship and advocacy through the Your Next Mission® video podcast. Drawing on thirty years of active duty service and a legacy established at the US Army Sergeants Major Academy, he addresses the military-to-civilian transition by interviewing current institutional leaders such as the 16th Sergeant Major of the Army, Michael Grinston, and various senior enlisted advisors. His work extends beyond conversation into structured support through the American Freedom Foundation, where he partners with Navy Federal Credit Union and USAA to deliver education on VA home loans and financial readiness. Tilley recently launched the Inside the VA: Straight Talk interview series featuring Dr. Paul R. Lawrence, which provides direct clarity on veteran benefits. By hosting industry hiring events and producing the Solders for Life content series, he provides a bridge between high-level Department of Defense policy and the practical needs of service members and their families.

Age: 77 years
Nationality: American
Education: U.S. Army Sergeants Major Academy

Age: 77 years
Nationality: American
Education: U.S. Army Sergeants Major Academy

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Purdue Globalpurdueglobal.edu	Purdue Global	2	1	1	1	1	1	1	1	1	1	1	1	3	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 100%
Navy Federal Credit Unionnavyfederal.org	Navy Federal Credit Union	2	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	2	Core Performer 100%
USAAusaa.com	USAA	2				2	1	1	1	1	1	1	1	1	1	1	1	2	1	1	1	1	1	1	3	1	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
American Freedom Foundation nonprofit organization management	$5,312	+75.3%	98%	97%	60.0ad units	Core Performer
Blue Cross Blue Shield FEP Dental	$4,481	+55.0%	53%	7%	76.0ad units	Core Performer	+1
USAA financial services	$4,291	+91.7%	22%	4%	83.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Your Next Mission® Season #6 EP 68 | The Unseen Wounds of War: 12th SMA (R) Jack L. Tilley and Tiffany Benjamin on Veteran Suicide

0:00 / 0:35

Direct Response

Y

#1

Run on 1x episode

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